The madness has been unleashed on social networks by the two new Calvin Klein campaigns, with which the firm presents its new garments: one for men with underwear and another for women with casual garments. However, the public's response has not been the same: while the actor Jeremy Allen White (The Bear) won thousands of compliments with her posing in underwear, the lingerie campaign starring the artist FKA Twings It has been banned in the United Kingdom.
The British advertising self-regulatory body has banned the British singer's recent advertisement on the grounds that “objectifies women” and turns it into a “sexual stereotype”. It is a photograph in which the artist appears wearing a denim shirt, revealing part of her body, such as her chest and buttocks.
However, the same did not happen with the posing of the new flirt of Rosalía. The networks echoed the muscular and muscular body of Jeremy Allen White, translating this into profits for Calvin Klein that, in just 48 hours, pocketed almost 13 million dollars in media impact value.
In response to complaints received, members of the UK body have determined that Twigs' photograph is “likely to cause serious offence.” At the same time, they have established that two photos of Kendall Jenner of the same campaign and along the same lines “could hardly be considered disrespectful. Some statements that point out the contradiction and double standards for those who consider the campaign of an empowered black woman that she has decided to market with her image to be offensive, but those of a white woman who shows her nakedness in the same way are not.
FKA Twigs' response
However, far from addressing the controversy, Twigs has spoken out on the matter: “I don't see the 'stereotypical sexual object' that they attribute to me. I see a beautiful and strong racialized woman whose wonderful body has overcome more pain than you can imagine. A In light of reviewing other similar campaigns, past and current, I can't help but feel that a double standard is at work here. I am proud of my physique and equate the art I create with my wrap to that of Josephine Baker, Eartha Kitt and Grace Jones, who broke barriers in terms of appearance that were associated with empowerment and when it came to embodying one's own unique sensuality.