The surprising and controversial way in which the return of ‘El Hormiguero’ is announced

Summer is coming to an end and television stars are slowly getting back into their routine. If this Monday it was Ana Rosa Quintana and Sonsoles Ónegas who were in charge of returning to their programs to resume their fierce fight for audiences, next day 2 it will be Pablo Motos the one that is measured for the first time in the access prime-time with Carlos LatreThe comedian made his debut on Telecinco with his Babylon Show with a 10.1% share and 1,012,000 viewers, and represents serious competition for Motos and his ants, who have launched a mysterious and surprising ‘promo’ of their return through social networks: “Pablo Motos has died.”

This is how he announces it Vicente Vallesthe presenter of the network’s news programme, with a serious expression and a fixed gaze at the camera: “His body has been found at his home and as is tradition, hundreds of celebrities are already uploading their photos with him to social media.”said the journalist while they broadcast a carousel of images of Motos with some of his guests. Marron continue with the game: “We have to find out who killed Pablo and it is clear that he lives in this building”he says to his companions Damian and John. He is followed by youtuber Plex with a live broadcast from in front of Pablo Motos’ house: “We are right in front of the building where Pablo Motos died just when he was in his prime,” he says.

The comments on Antena 3’s wall were quick to multiply, and not exactly to congratulate the advertisers: “I think the advert is in bad taste, honestly”, “I think it’s terrible that they’re trivialising the subject of death”, “What an unfortunate promo”, “In very bad taste, considering the person who died so young yesterday. You have very little shame”, “What bad taste, playing with the death of a human being. A very ugly joke. They should be ashamed”…

This new battle of titans (Pablo Motos and Carlos Latre) will be joined on September 9 by David Broncano, TVE’s mega-signing to curb Antena 3’s ratings from Moncloa. The arrival of the Movistar presenter to the Public Network costs taxpayers a total of 28 million euros per season. They have signed, for the moment, two.