MADRID, 19 Ene. (EUROPA PRESS) –
The sports equipment brand The North Face presents the ‘Let’s go with you’ campaign with videos inspired by the slogan ‘Never stop exploring’, which alludes to those hours that are ‘stolen’ from work or family during training sessions athletes who explore longer.
Since 1996, The North Face has been with outdoor enthusiasts on every step, mountain, and climb. For this ‘Let’s go with you’ campaign, videos narrated by climber Alex Honnold have been created, and they cover the entire community passionate about exploration. “If you’ve been there, then you know it. There’s no such thing as loneliness,” Honnold notes.
The first chapter of the campaign encompasses the wide diversity of exploration that can take place in January, from a sunrise ski mountaineering outing to a sunset trail running session.
To this end, it has launched the training collections, ‘all mountain’, ‘skitour’, which includes the Dawn Turn 50/50 jacket, winner of the innovation category at the ISPO awards, and trail run, which provides maximum performance and Protection with minimal weight as it is designed with high performance fabrics.