The ‘mythical’ cards, protagonists of Mahou’s ‘spot’ to “strengthen bonds” through football


The traditional soccer cards are, in addition to the plays of former soccer players Gaizka Mendieta, Milinko Pantic and Fernando Hierro, the protagonists of the new campaign by the Mahou brewing company that highlights the “capacity of soccer to generate encounters and strengthen bonds.”

“This Wednesday, Mahou presents, on television and digital media, an emotional campaign that highlights the ability of football to generate encounters and strengthen bonds between people. The piece, based on real events, tells moving stories that show that football is much more than a sport: it is a source of special connections and a wonderful excuse to meet,” the company announced.

The heart of the spot, featuring some plays by former soccer players such as Mendieta, Pantic and Hierro, is the story of a father and son who share their passion for soccer. For years, the father gave his son stickers signed by himself after each game to make his son happy and spend more time together, creating a bond between them and “proving that football can create memories that last a lifetime.” .

In addition, Mahou has designed a promotion at points of sale through which until October 29 it will raffle different experiences, such as meetings with LaLiga legends, tickets to matches and up to 2,000 weekly subscriptions to DAZN. To participate, you only need to purchase twelve bottles or cans of Mahou Cinco Estrellas at any store and upload the purchase receipt to the Mahou website.