MADRID, 3 Abr. (EUROPA PRESS) –
The Mutua Madrid Open announced this Monday that it will broadcast last year’s finals on ‘TikTok’, in an action that forms part of the digital growth and innovation strategy that has marked the tournament’s line since its birth in 2002.
In this way, fans will be able to relive the victories of the Spanish Carlos Alcaraz against the German Alexander Zverev and the Tunisian from Ons Jabeur against the American Jessica Pegula a few days before the start of a new edition of the Mutua Madrid Open at the Caja Mágica ( from April 24 to May 7).
As indicated by the tournament, in order to offer a completely satisfactory experience for the fans, the matches have been completely adapted to the vertical format of ‘TikTok’, including all the markers and graphics, something unprecedented on the platform since for the first time will broadcast tennis matches at 9:16 through this social network.
The finals can be followed on April 14 and 21 from 8:00 p.m. on the Mutua Madrid Open TikTok account (@mutuamadridopen) and fans who participate in the comments will be able to opt to get tickets for the 2023 grand finals.