What if a clothing brand made Sterling sign for Madrid? Is called Adidas and according The Times It has between eyebrows that the English dress the next season in white. And you can get it. The medium ensures that Sterling will sign a million dollar contract with Adidas in the coming days (Ends Nike on July 31 and will earn up to $ 10 million per season if it meets goals.) Once the signature is signed, the sports giant will mediate between clubs to reach an agreement.
To achieve this would be a bombing at a football and commercial level. For Adidas would suppose what today is called a win-win: he would incorporate his family into a world soccer star and, at the same time, dress him in a team that they also sponsor. And not just anyone, Real Madrid.
The main drawback, according to The Times, is the mentality of the madridista directive, which remains very reluctant to sign at this time. The economic situation is delicate. Sterling has a contract with City until 2023 and its market value, according to Transfermarkt, It is 128 million euros. Adidas will have to fight hard to reduce that amount if it wants to convince Madrid.
Few argue that it would be a transfer. The English winger is going through one of the best moments of his entire career. This year has marked 27 goals among all competitions (17 in Premier, seven in Champions, five in EFL Cup, four in FA Cup and one in Community Shield). For Guardiola it is indisputable, having participated in all the post-quarantine games except one (against Burnley, matchday 30). And in Champions he is the top scorer of his team, tied with Gabriel Jesús and with better figures than figures like Benzema (4), Salah (4) or Neymar (3).
Letting out before entering
Another problem for Madrid is that they would have to Make gap on the template for the good of Raheem. Zidane currently has six band footballers: Bale, Rodrygo, Vinicius Jr, Lucas Vázquez, Brahim and Asensio. That, without counting James Rodríguez, who could also act in that position.
In order for Sterling to arrive, we would first have to decongest that area, either with sales (which in turn would provide economic muscle), or with transfers. Real Madrid continues to be suspicious of the market, trusting its staff, the one that has won the 34th League. But Adidas has other plans and the summer is very long.