Susana Uribarri, the representative who pulls the strings of TV and magazines: we know what she earns

The daughter of José Luis Uribarri has been, for decades, one of the most influential women on television. She learned from one of the greats and through the corridors of the main chains she moves like a fish in water. She handles the strings of her representation from Alfin Producciones SL, based in Pozuelo de Alarcón (Madrid).

From her close friend Ana Obregón (the same one from whom she distanced herself for years for the love of the Polish Darek) to Isabel Preysler, Tamara Falcó, Ana Boyer, Chábeli Iglesias or Julio José Iglesias Jr. All of them appear in the agency Susana Uribarri. She controls her appearances and her work on television. She also closes the poses of her on the couched paper.

Some of them very succulent, since Uribarri is behind some of the highest-paying exclusives in recent years. Of those that even open a whole national debate, like those of Obregón with his granddaughter in Hola. Many reports, signed by Alfin Producciones, are also frequent in the greeting magazine.

Those represented appear in the most successful programs of the main networks (from the weekly collaboration of the Marquise de Griñón in The Anthill to the signing of Norma Duval for the new dance talent of La 1, dance as you can, which premieres this Monday, March 11). The casting of few programs does not pass through his hands. She was also in charge of closing the signing of Genoveva Casanova (it will be her first job after the photos with the Danish king) and Victoria Federica for The challengejust like Informalia advanced in scoop.

In 2020 he was also behind the appearance of Georgina Rodríguez, with whom he has a close professional relationship, in Mask Singer (Antena 3) and generated a stir when more than half of the famous contestants were ‘discovered’ ahead of time due to their publications on social networks. He has also been behind the Ana Obregón Chimes, one of the most anticipated (and best paid) in recent years in the public entity due to the sad death of Aless Lequio in May 2020. He has also placed his celebrities in programs as successful as Masterchef Celebrity among other talents with celebrities, and many of them have been on the most watched talk shows, from the ones Bertín Osborne had on TVE and Telecinco to Joaquín, the rookie (Antenna 3). In the past he also plugged Darek into programs like Splash, famous people into the water (2013), and she even appeared with him near the diving board.

Daughter of Uribarri and Alicia Mansberger Martín, since she was a child she immersed herself in television and learned from one of the best directors and presenters on national television. However, the relationship between the two was not always easy. For a time they were estranged and this generated headlines both in the written press and on television programs. “Susana and her sister, Alicia, had the right relationship with her father,” Darek confessed after the death of Uribarri, remembered by many as the voice of Eurovision, in 2012.

From Informalia We have found out how much money Uribarri generates in his representation agency. The net profit for the fiscal year 2022, the last one that appears in the Madrid Commercial Registry, was 32,685.81 euros. The company’s assets amount to 2,019,635.88 euros and accumulates net equity of 1,898,692.11 euros.

Throughout her career she has also worked as a producer and director of programs such as Music yes o What do we bet?, both issued in the golden nineties, in the public. Among his merits, he also directed the gala in memory of Miguel Ángel Blanco. His first steps as his representative were taken with Julio Iglesias, with whom he continues to maintain a formidable relationship so many years later. Added to those represented above are other faces such as Manu Carreño, Carlos Baute, Ágatha Ruiz de la Prada, Pepe Navarro, Fran Rivera, Al Bano, Adriana Abenia or Boris Izaguirre. Among the brands that collaborate with “the leading artist representation agency in Spain for more than 25 years”: Línea Directa, Ford, Guess, Swarovski, Coca Cola, Pantene or El Corte Inglés.

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