The turbulent morning that has been experienced on RTVE could take a new turn, at least surprising. The meeting of the board of directors scheduled for this Tuesday has begun with the dismissal of Jose Pablo LopezDirector of Content of the chain, at the proposal of the interim president, Elena Sanchez. But shortly after, he put his own dismissal on the table and Sánchez did too. has had to leave her position as head of the Corporation.
The board of directors of RTVE remains, therefore, with nine members – Sánchez maintains his chair at meetings – and it is planned that the presidency will rotate for a period determined for each of them. However, Moncloa seems to have other plans and is studying to recover José Pablo López to direct the Corporation as sole administrator.
The relationship between Moncloa and José Pablo López has strengthened in recent months. In fact, the manager has been the one behind the signing of David Broncano, advance by Informaliaby the public chain so that it is carried The resistance at 1, with the goal of competing against The Anthill of Pablo Motos and try to undermine this programwho is the audience leader and one of the Government’s main media scourges.
With nine members on the board of directors and the positions of five councilors already expired, the Government will find it difficult, if not impossible, to reach an agreement with the opposition to renew the positions. It is at this point where The Executive evaluates the option of recovering the figure of sole administrator in the person of José Pablo López, in harmony with Moncloaaccording to Vozpopuli. To move forward, it requires an absolute majority in Congress, so the Government will have to reach a consensus with its Sumar partners, but also the Catalan, Basque and Podemos independentists.
This peculiar role was already played by Rosa María Mateo for three years, since the PSOE came to power in July 2018, until February 2021, when José Manuel Pérez Tornero was appointed president of RTVE. The position of sole administrator allowed her hold the functions of the Council and the president of the Corporation and take care of its administration and representation. During his tenure, he was able to cease and appoint a new management team for public radio and television or sign contracts.
Who is José Pablo López?: the controversial legacy he leaves on TVE
Appointed Director of Content in May 2022, Jose Pablo Lopez He came to RTVE after having been general director of Telemadrid. Before him he went through Trece and La Sexta. He signed him José Manuel Pérez Tornero, who a few months later, in September of that same year, resigned as president of the Corporation. José Pablo López’s strategy on TVE has involved developing a content plan that has tried to compete with private chains, with large entertainment formats of prime time that have not achieved the desired success. The programming strategy has also become similar to what commercial operators can carry out, moving programs and series to enter into frontal face-to-face with their opponents.
The result, however, has not been good. It is true that La 1 recovered during 2023 – it exceeded 10% during the last six months of the year – and took advantage of the Telecinco crisis to reach second place in the ranking, but everything began to fall apart at the start of 2024. In February, The 1 fell below double digits again and fell to third place; and in March the same thing will happen. As of today, it has a 9.1% share, behind Telecinco (10.5%) and very far from Antena 3 (12.9%).
86% of La 1’s premieres during this 2023/2024 season have been a failure, with data below the network average. The latest fiasco has been dance as you cana program with a budget of 6 million that in its last installment has scored a very poor 5.5% on average. The Conqueror (8,4%), Square (6,7%), I do not know what you are talking about (7,7%), Nothing special (5,7%), Zorro (9,1%) y The best in history (5.2%) are some of the other failures of the public chain. They are only saved Bake Off (10,8%) y The Law of the Sea (13,1%).
He tried to sign Belén Esteban and he took half of ‘Sálvame’
Another of José Pablo López’s lines of action during this period has been to rescue many of the faces that were left out of the ‘Mediaset universe’ after the change of direction in the private sector. The former Content Director wanted to sign Belén Esteban, something that caused a monumental fight with Elena Sánchez. He did not achieve it, but he has recovered for the public channel a Lydia Lozanocontestant of dance as you can and collaborator of Mornings. They also work in this magazine Chelo García Cortes y Terelu Campos. The daughter of María Teresa Campos combines Jaime Cantizano’s program with D Corazón, another of La 1’s failures, where she also coincides with Alba Carrillo, another of the faces that were common on Telecinco. Likewise, both have gone through Bake Offwhere he also competes Rocio Carrascoemblem of the last stage of Telecinco that the new Mediaset has already erased.
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