As of July, whoever approaches the stadium of the FC Barcelona you will see on its facade a new name: Spotify Camp Nouaccording to the agreement made official this Tuesday between the Swedish music company in streaming and the Catalan sports club, which has not disclosed the economic amount of the contract or its duration with respect to the rights to the name of the stadium.
Yes, it has detailed that, in addition, Spotify will appear on the front of the T shirt of the men’s and women’s first team, starting in the 2022/23 season and for the next four seasons. He will also be featured on both teams’ training jerseys for the next three seasons.
All this is part of the agreement by which the Swedish company will become the club’s main sponsor and Official Audio Streaming Partner. Within the framework of this alliance, both entities will work together to create new opportunities to turn the shirt into a space that can pay tribute to different artists from around the world.
In addition, FC Barcelona and Spotify will work to use the stadium’s media and audiovisual spaces to present and amplify the work of the different artists and connect with Barça’s global audiences through television. When the remodeling of the Stadium is completed with the Espai Barça project, Spotify will be “very present” in the facilities, according to the Barça statement.
The agreement, approved and signed by the Board of Directors of FC Barcelona, is subject to the ratification of the Extraordinary Assembly of Members Delegates that will take place on April 3 in telematic format.
The president of FC Barcelona, Joan Laportastated: “We are very proud to be able to announce a pioneering alliance such as this one with a worldwide reference entity such as Spotify. This union will allow us to continue bringing the Club closer to its fans and making them feel, even more, part of the Barça family through unique experiences that will allow us to combine entertainment and football, making it possible for us to reach a greater number of people around the world at the same time”.
Alex Norström, commercial director of Freemium (Spotify), has expressed himself in a similar vein: “We couldn’t be more excited to partner with FC Barcelona to unite the world of music and football. Starting in July, our collaboration will provide a global stage for artists, creators, gamers and fans at the new Spotify Camp Nou. We have always used our marketing investment to amplify content creators and artists and this partnership will take this approach to a new level. We are delighted to create new opportunities to connect with FC Barcelona fans around the world.”
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