The Barça trusts in closing the agreement with Spotify, the music streaming company before the end of this month. That is the forecast of the Barça club, which hopes to convene an assembly electronically at the beginning of April to be able to approve the agreement with this company so that it becomes the main sponsor of the club in substitution of Rakutenwhose contract ends on June 30.
The delay in being able to close an agreement that seemed already well on track has surprised the Barça environment, since a delegation from the Swedish company was at the Camp Nou at the beginning of February and even took photos with important Barça managers. However, the negotiations were not completely closed and lately they have continued with them, among other reasons because Spotify He asked to tweak various aspects of the agreement.
Among them, as far as you know MDthat the music company wants its name to also appear on the front of the first team’s training shirt and not just on the back of it, as was already planned.
Also the feminine and the ‘naming rights’
This has been one of the important fringes that have been debated in recent weeks, as has also been the intention of Spotify to name the Camp Nou. First there was talk of the ‘title rights’, that is to say, that it be the last name of the stadium, but lately what the Scandinavian company has asked for is that its brand name the Camp Nou, that is, that it appear before the nomenclature of the culé coliseum
MD advanced the offer of Spotify to Barça to be its main sponsor on January 22. Since then we also pointed out that he wanted to be the sponsor of the women’s Barça in substitution of Stanley and now that you want to go out with more prominence in the training kit too. The agreement, which the club hopes to close shortly, would be for 4 years at a rate of around 65 million per year.
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