MADRID, 12 Jul. (EUROPA PRESS) –
The natural mineral water brand Solán de Cabras is the new sponsor of LaLiga EA Sports, LaLiga Hypermotion and LaLiga Genuine until the end of the 2026-27 season, which is another step in its strategy to promote a healthy lifestyle and promote the values of sport in society in general.
Solán de Cabras and LaLiga have made official this Wednesday a
sponsorship agreement as official water of LaLiga. In addition, both entities will jointly launch activities to highlight the importance of maintaining a healthy lifestyle in which optimal hydration, with a contribution of minerals, such as that offered by Solán de Cabras, plays an essential role.
The agreement, which was signed at an event held at ‘Legends, The Home of Football, presented by LaLiga’, was attended by LaLiga’s commercial and marketing director, Jorge de la Vega; the general manager of the Mahou San Miguel Water Unit, Jesús Núñez, and Aritz Aduriz, LaLiga ambassador.
Aduriz has contributed his personal experience to talk about the importance of maintaining good hydration when you play at a high level of demand. “All the details, even those that may go unnoticed, are of great importance for our body to function and give maximum performance on the field. Hydration is essential both in this process and in our day-to-day activities,” said the former player. from Athletic.
Hydration is essential in sport to reconcile with a healthy and balanced lifestyle. To do this, natural mineral water supplies minerals to the human body, especially calcium and magnesium. In the case of Solán de Cabras, it has a unique and constant composition over time, with minerals such as calcium, potassium, magnesium or bicarbonate, which contribute to our overall well-being.
A healthy lifestyle that LaLiga has within its “values”, and that they believe that Solán de Cabras possesses, for which they are “very happy”. An agreement that comes at “a key moment” for LaLiga, since it is at “the beginning of a new era”, according to what LaLiga’s commercial and marketing director, Jorge de la Vega, has declared.
Through this agreement, Solan de Cabras and LaLiga are linked until June 30, 2027. Thus, the mineral water company reinforces its commitment to a healthy lifestyle linked to sport and Spanish football, one of the best in the world.