MADRID, 9 Mar. (EUROPA PRESS) –
The Spanish canoeist Saúl Craviotto is the new ambassador of the ‘Leave a mark for your kidney health’ campaign, a health awareness and education project with the endorsement of the Spanish Society of Nephrology (SEN) and the collaboration of the Federation of Associations for the Fight Against Kidney Disease (ALCER), to increase the visibility of these messages among the young and adult population.
The winner of five Olympic medals has joined this campaign to promote the importance of physical activity and a balanced diet for kidney health through his social networks and those of Fresenius Medical Care, the company that organizes the initiative, with the purpose of publicizing this type of disease.
This project focuses on education as the most effective way to achieve adequate prevention. For this reason, the company believes that Saúl Craviotto is the best campaign image for Deja Huella Por Tu Salud Renal as he is an example of self-improvement and lifestyle. “All of us, with small changes, can leave a mark and prevent this problem that affects 10% of the population,” said the athlete.
For his part, Carlos Fernández Catalán, general director of Fresenius Medical Care Spain, insisted that his objective “is not to participate punctually with an activity or campaign but rather to initiate a series of actions that leave a mark.” “We have launched a project that begins now, but will be developed throughout the year with conferences, activities aimed at schoolchildren and social initiatives that have a positive impact on those who need it most,” he added.
The initiative is launched with information aimed at the prevention, diagnosis and care of chronic kidney disease through the website www.dejahuellaportusaludrenal.com. In addition, all the keys to this project can be followed with the hashtag #DejaHuellaXtuSaludRenal. Both on social networks and on the website, you can download the infographic ‘Leave a mark for your kidney health’, with the 10 keys to prevent kidney disease and its evolution.
Currently, some 2.6 million people worldwide receive renal replacement therapy, although it is estimated that in 2030 there will be 5.6 million. In Spain, this figure is around 65,000 people and more than 6,700 received a transplant or dialysis in 2020.