The successor of Paul Vasily at the helm of Mediaset and the new strong man of the Berlusconi in Spain he has had no choice but to go out into the media arena and face the tsunami caused after the news of the cancellation of Save me after 14 years on the air.
The end of the magazine Jorge Javier Vazquez and the announcement of the arrival of Ana Rosa Quintana in the afternoons it has turned the audiovisual giant and the media itself into the center of the news Alessandro Salem, a 61-year-old Sicilian with a long career in the audiovisual business.
In an interview with the newspaper The country, makes it perfectly clear that Borja Prado It does not have executive powers, therefore it contradicts another Mediaset statement in which functions over the editorial control of the news were attributed to the president but now they rectify and maintain from the same chain that it only deals with institutional work.
“The news are something else. They do their job as before and will continue to do so. We have to guarantee that journalists work calmly,” he says, adding that the head of the news, John Peter Valentine, it is “absolutely autonomous” and reports “directly” to him.
This change is very relevant, especially since Salem’s forceful statements come after it was published in many media that the change of Jorge Javier Vazquez by Ana Rose is the visible facade of the alleged swerve politician of the audiovisual giant after the arrival to the presidency of Borja Prado, a friend of Aznar and Berlusconi.
Just six months ago, at the beginning of November, Mediaset said the opposite and proclaimed from the four winds that Borja Prado would have powers “in matters of External and Institutional Relations, Legal and Regulatory Affairs, Internal Audit, Regulatory Compliance and Social Responsibility”, but In a statement sent to none other than the CNMV, they added that “He will assume the tasks of supporting and collaborating with the editorial line of the informative programs”.
Salem, of course, denies ideological motivations behind the change in strategy, but it escapes no one that words can never be above facts, facts whose chronology includes the coming to power of the far-right Meloni (and an ally of Berlusconi ) after winning the Italian elections in September.
In the run-up to the election year in Spain, the chain appointed Communications Director Sandra Fernandez, from the Media Department Isabel Diaz Ayuso in the Community of Madrid, close to Miguel Angel Rodriguez, and later, the announcement of the change of the evening program, “a show of reds and fags”, as defined by Jorge Javier, by another by Ana Rosa. While the philologist is a supporter of progressive options, between the PSOE, Podemos or Más Madrid, the veteran journalist has become a scourge for Pedro Sánchez and the left.
Ana Rosa will be gagged to talk about politics in the afternoon, as Jorge Javier was
However, Salem now claims that Ana Rosa Quintana will not have the freedom to talk about politics when you arrive in the afternoon (yes, you can do it in your morning gathering). “It will be a happy and good vibes program,” she says. This is another of the significant statements by Vasile’s successor, who ensures that the Queen of the Mornings It will also be subject to the code imposed by Mediaset, which prevents ideological exhibitions in the strip that Jorge Javier’s replacement will occupy at the turn of the summer. This sentence, pronounced by the strong man of the chain, therefore limits the radius of action of the presenter to entertainment, which, if she complies with the norm, must avoid the presence of politicians and therefore avoid debates of this nature and that so often they are linked to the news that feeds the programs.
Salem confirms what we anticipated this Saturday from Informalia: a daily series after the 3:00 p.m. newscast will delay the start of Ana Rosa with respect to the current schedule of Save me and the new program, which will be shorter than the current one Save me, It will be followed by a contest, according to the CEO. The series, titled Vengeance is mine is starring Lydia Bosch y Elena Furiase, and is produced by Alea Media, a subsidiary of Mediaset, responsible for hits such as entrevias o live without permission. Right now there are two contests on the air, and from the words of the head of the chain, it is possible to think that one of them will be suppressed, presumably that of Ion Aramendi, which works worse than Christian Galvez.
Salem explains the squaring of the circle in the interview with the Prisa newspaper and describes the purge of the universe Save me not as a consequence of Telecinco’s shift to the right, but as the normal evolution in the renewal process. In addition, he opportunely verbalizes that “it is not trash TV”, as the medium to which they had leaked the cancellation of the program said, and even adds that “it is a very well done program”. However, it glows so much Save me as Deluxe, that represent 60% of the billing of La Fábrica de la Tele. Mediaset’s decision to cancel them forces the company to an ERE. Around 150 people work at Sálvame.
Salem confirms what we already announced for the first time on Friday, May 5, that Jorge Javier Vazquez survives with survivors and that it will have a place on the air. She has a contract until 2025. She also tells Salem that they will continue to contract with La Fábrica “if they want to work with us,” she adds. A week ago, the Italian and the production company’s leadership did not know each other personally.