“Where to buy a bigger display case?”. It’s the question he asks community manager from Real Madrid to Google after winning the twelfth Spanish Super Cup for the white club. The social networks of football clubs are a forum from which to direct informative and marketing messages to fans and in which, unlike other conventional channels, current affairs can be treated in a more casual manner. The white club’s networks have joined this practice, although beyond the joke, the issue is on the table. The reform of the new Bernabéu contemplates an extension of the tour of the stadium and the club’s museum. A space where new trophies will arrive in the future and which is about to reach the first hundred official football titles.
Real Madrid’s track record is extensive. The 12th Spanish Super Cup will share space in the white showcases with the endless titles that the white club treasures: 13 European Cups, 7 Club World Cups, 4 European Super Cups, 2 UEFA Cups, 34 Leagues, 19 Copas del Rey, in addition to other competitions now extinct such as one League Cup, two Little World Cups, two Cups Latinas and numerous regional titles conquered in the first decades of the club’s existence. What we must add a unique piece: the FIFA Trophy for the best club of the 20th century.