MADRID, 7 Jul. (EUROPA PRESS) –
The sports brand Puma and Valencia CF pay homage to the Mediterranean and the lifestyle of the Valencians with the first kit for the 2023-24 season, according to a statement this Friday.
The new kit has an avant-garde and classic design and a symbolism rooted in the club’s history that represents the festive, happy and committed spirit of the Valencians.
Combination between the traditional and the modern, the garment embodies the greatness and passion that characterize Valencia CF and Valencianism.
The classic white color remains the protagonist of the shirt and presents black details both on the collar, which has a polo design, and on the sleeve finishes, as well as touches of sand color that are repeated on the pants and in stockings.
The sand color, which evokes the Mediterranean, is also reflected together with the black color in the logo of the main sponsor TM Grupo Inmobiliario, which is integrated into the design.
The symbolism of this shirt does not end there, as the ‘jacquard’ appears in the print, emulating the dunes of the beaches bathed by the Mediterranean.
The shirt incorporates Ultrawave technology that provides lightness and comfort for optimal performance of the players. The black pants, which will have the presence of Skoda, add a touch of strength to the outfit that is completed with the socks, also in black, which return to the local kit after several seasons.
The shirt is now available at the Valencia CF online store, from 10:00 a.m., at the club’s official stores and at Puma’s and the sports brand’s website.