BARCELONA, 28 Mar. (EUROPA PRESS) –
Polar will be the official timekeeper of the 2022 Zurich Marató Barcelona, which will be held on May 8, according to a statement from the brand of heart rate monitoring devices.
Polar will thus offer the official times to the thousands of participants of the Zurich Marató Barcelona, and reinforces its strong position in athletics.
“For Polar, being present at the Zurich Marató Barcelona is a great opportunity to continue demonstrating our leadership in running. As Timing Sponsor, we will guide the participants in their goal of achieving the desired time and we will always accompany them in their memories with the photo of the time under the arrival arch”, pointed out Manuel Lafora, Director General of Polar for Southern Europe.
For his part, the Director of the Zurich Marató Barcelona, Mauro Llorens, showed his joy at this new alliance with a leading brand such as Polar. “Very happy to partner with leading running brands and help together with Polar to make the runner’s experience the best possible. These partnerships are very positive for the Barcelona Marathon so that we can continue to grow as one of the best European marathons”, commented.
As a result of its participation in the Zurich Marató Barcelona, the company will launch the ‘Pace Your Race. Set your pace with Polar’, where rhythm will be the axis of communication for all actions.
Over the next few weeks, raffles will be held on social networks and will include the participation of Polar Ambassadors such as Chema Martínez and Carla Domínguez, among others, to convey the passion and emotion linked to this sport.
The final icing will take place on the weekend of the Zurich Marató Barcelona, where exclusive training sessions will be held in which the participants will be challenged to set the pace with Polar.
During the marathon, Polar will have visibility in the race car with a stopwatch that will mark the time for the first classified.
In addition, the hares, the ‘pacers’ of the race, will also wear a Polar device on their wrist, which will help them set the pace they have to take to complete their work successfully and help the participants who follow them to achieve their goal .