MADRID, 31 May. (EUROPA PRESS) –
DAZN Group, the global sports entertainment company, announced Tuesday that Pete Oliver will join the company as Chief Marketing Officer (CMO).
Oliver will lead the group’s global marketing teams and distribution deals as DAZN continues to “develop and further its customer relationships” and become “the world’s leading sports entertainment destination.”
Oliver joins the DAZN Group from BT, where for the past 20 years he has been responsible for the launch, marketing and distribution of BT’s consumer services. Specifically, for seven years, he led multidisciplinary teams in the areas of marketing, product, commercial, strategic partnerships and digital for BT Sport, BT Fiber and, later, USA.
“His appointment adds to those already announced in recent months and reinforces the company’s top-level management team, which works to offer an exceptional experience for fans, integrating more attractive and interactive content to complement the viewing of sporting events. live,” says the group.
DAZN Group CEO Shay Segev explained that Oliver “has a great track record of launching and growing transformative consumer brands.” “His experience in marketing, CRM and distribution will be instrumental in continuing to deliver on DAZN’s bid to expand into new content and become the leading and preferred sports entertainment destination for sports fans,” he said.
For his part, Pete Oliver was enthusiastic about the appointment. “As a huge sports fan and long-time DAZN subscriber, I’ve been watching from afar as DAZN continues to raise the bar for fans to watch and enjoy their favorite sports. I’m excited to be a part of this journey and working with the talented teams at DAZN to tell that story to fans around the world.”