Pedro Sanchez revolutionized the networks upon its arrival at the World Economic Forum in Davos (Switzerland), which was held from January 15 to 19. For his arrival at the Summit, the executive leader replaced the classic classic-cut coat with a sports anorak from the Spanish brand Joma.
The garment that the president chose is the Iceland III model in black. As the brand itself reports on its website, the coat is an “open 3/4 cut anorak with zipper and buttons”, which has a “hood, rib cuffs and two zippered pockets at the top and bottom.” .
According to the instructions provided by Joma on its website, Pedro Sánchez will have to machine wash the coat without exceeding 30 degrees, do not use bleach, do not machine dry it, iron it at a maximum of 110 degrees and do not dry clean it if you want. keep it until the next event next year in Davos.
After Pedro Sánchez wore it, the demand for the anorak has increased. There is no longer stock on the store's official website. There are still units on Amazon, but many of the sizes are sold out. The price ranges between 88 and 51 euros.
Fructuoso López, the founder of Joma
Fructuoso Lopez He founded Joma in 1965 when he was 18 years old and with little business experience. Four years after launching the brand, Fructuoso installed its first assembly line with 20 employees. In the beginning, the sports firm exclusively manufactured sneakers. Later, it expanded its products with soccer and colored boots.
The business was consolidated and, four years later, they opened a 65,000 square meter factory, where they make their shoes and clothing. Its success was so great that the businessman's brand became the fashion sponsor of the great football figures.
Since 2000, López has sold his products in up to 120 countries. Thus, according to official figures, Joma exports 70% of the more than 5,000 packages it manufactures daily. In 2019, it increased its sales by 35% and in 2020 it endured the crisis caused by the coronavirus pandemic.
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