MADRID, 13 Oct. (EUROPA PRESS) –
Spanish ex-pilot Pedro Martínez de la Rosa became the new ambassador of the Aston Martin Formula 1 team, where his compatriot Fernando Alonso will compete from next year, and in which he will also be in charge of helping to detect young talent.
“In an entirely new role, Pedro de la Rosa will take on communications, media, public relations, marketing, promotional, commercial and general advisory roles for Aston Martin, working primarily with our communications/media/PR team, our marketing specialists , our visitor services operations and our commercial sales staff, to maximize the team’s off-track potential,” Aston Martin said in a statement.
In addition, the British team confirmed that the 51-year-old from Barcelona will also be a consultant for its new Driver Development Program, “helping to select, train and develop junior talent”.
“I am delighted to be joining the Aston Martin team as its ambassador. I already know many faces within the team, having worked extensively with Fernando Alonso during my time at McLaren and Ferrari, and I look forward to meeting everyone within the organisation.
The former driver hopes to draw on his “experience and insights to help the team grow and further build on the momentum it has been building ahead of the 2023 season, with a particular focus on supporting the commercial and marketing side of the business.”
“It is clear to me that the potential for Aston Martin is huge, and that the appointment of a brilliantly brilliant list of new technical leaders and new corporate partners, plus the arrival of Fernando next year, further strengthens the team’s resources and determination to succeed,” De la Rosa stressed.
In this sense, he confessed to having “a great desire to work” with the Asturian driver, and also with the Canadian Lance Stroll, “a talented driver who has won all the junior categories on his way to Formula One.” “This is the perfect time to join the organization and I will work hard to ensure that I maximize every opportunity as we build an exciting future together,” she said.
For his part, Mike Krack, Team Principal of Aston Martin, believes that the Catalan’s role as the team’s ambassador will be “essential” for his efforts “to improve the work” they do with their partners, to interact with the media and fans , and launch its new Driver Development Program.
“No one in F1 would deny Pedro’s expertise and experience, they are second to none, and I am confident that he will not only deliver for us within the scope of his role, but also find new ways to help us develop and improve in other areas. areas. He is a fantastic addition to our team,” he admitted.