Pau Gasol He is already a legend in Los Angeles. He was already one in Spain, because he is our best basketball player of all time. And with the ability that he has to be excellent in everything he undertakes, he will very likely end up being a benchmark in business as well. Pau is an investor and ambassador of the Spanish brand VIVLA, he collaborates with the Overtime agency, the WNBA, Tatel luxury restaurants, Therabody technology, the Oura Ring brand and in institutions, in addition to his own foundation. He has been retired from basketball since 2021, but not exactly inactive.
This Tuesday Gasol became a living basketball legend in the USA, because his number 16 jersey hung from the roof of the mythical Staples Center pavilion in Los Angeles, next to the already mythical Lakers numbers, including that of his great friend Kobe Bryantalong with whom he got the NBA rings in 2009 and 2010.
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However, the emotional tribute that the rise of the jersey to the skies of Los Angeles has meant for Gasol, who attended with his entire family, has only been a one-day break in his full activity as a businessman.
It participates in the Spanish VIVLA, a company that began its journey last year and is dedicated to marketing select houses valued between 500,000 euros and three million, with six weeks of use per year. It is about investing in luxury homes already used but that are in highly demanded destinations and with a shortage of buildings. At VIVLA, the former player of the Spanish basketball team is an investor and promotes the brand in the national and international market, as well as contributing knowledge and experience.
Gasol explained on the portal The highest What do you look for when investing: “The companies we look for are those that have a certain track record, financial stability and a consolidated structure. We also look at the leadership of the company leader. For us, VIVLA meets all these requirements When I join a company, I like to get involved and commit, which is not just a financial investment”, explained the athlete.
But that’s just the latest of his business ventures. The Lakers star collaborates with the agency specialized in content creation and attracting new audiences, Overtime. Gasol is part of the Overtime Elite Board of Directors and through this company he intends to create a parallel league to the NCAA that gives opportunities to talented basketball players who do not go through the university leagues.
It is also an investor in the professional women’s basketball league in the United States (WNBA) and ventures into restaurant businesses such as Tatel, the luxury restaurant chain that is bringing Spanish gastronomy to the most demanding palates nationally and internationally, a company in the one who is a fellow investor of Rafael Nadal y Cristiano Ronaldo.
He is also an investor, adviser and ambassador of the technology company at the service of the athlete that specializes in therapy for injury recovery Therabody, and has invested in Oura Ring, the smart ring that measures physical activity, heart rate and heart rate. sleep, among other variables, which shows his interest in any company that works with technological advances oriented towards sports.
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But this does not mean that he is a business shark, because Gasol is, above all, a good guy who knows the importance of his image and his prestige in social actions that make the world a better place. His social conscience has led him to create the Gasol Foundation together with his brother Marcwhich aims to reduce childhood obesity through the promotion of four healthy habits: sport and physical activity, healthy eating, hours and quality of rest, and emotional well-being.
And as a culmination, he has been part of the Spanish Committee of UNICEF since 2003, which allows him to know how boys and girls live in places with an unfavorable social situation, and to tell the world about it in a transparent way and, in the case of him, totally credible.