Barça made it official this Tuesday, after the meeting of its Board of Directors, that Spotify, a Swedish multimedia company whose main product is the music playback application, will be the new main sponsor of the club from the 2022-23 season to 2026. Spotify replaces Rakuten, a Japanese electronic supermarket, which has been the main sponsor of the club since the 2017-18 season.
Barça accompanied the announcement of the call for an extraordinary Assembly on April 3 at the the partner must give the go-ahead for Spotify to wear the front of the men’s and women’s first team jersey until 2026; and also of the training shirts, these until 2025. And, possibly the most important part of the deal. Barça’s stadium will be renamed Spotify Camp Nou from July 2022 if the partners give their approval.
Agree with @Spotify to unite football and music like you’ve never seen it before ????️
— FC Barcelona (@FCBarcelona_es) March 15, 2022
The terms of the agreement are the following, they were not detailed, so it is expected that the partners request information beforehand during that Assembly on April 3 to ratify it. Between 2017 and 20121, Rakuten paid Barça 55 million euros per season, plus a three million bonus for winning LaLiga in the 2017-18 and 2018-19 seasons. On November 6, 2020, he extended his engagement with Rakuten for another year. Of course, reducing the price of the shirt by almost half. Now, Barça closes the stage with Rakuten and opens that of Spotify until 2025 with the great addition of the title rights del Estadi, which is renamed Spotify Camp Nou