A link between icon and brand. That is what it aims to achieve Cougar with his recent signing of 'campanillas'. In the midst of a football market full of rumors, the German company makes official a certainty, Neymar Jr, at 28, leaves Nike after 15 years and becomes the image of the brand. The relationship between the Brazilian and the American giant dates back to 2005, when Nike glimpsed the potential of Ney and added him to its roster of future talents. To convince the PSG star to break the two years of his remaining contract (he signed until 2022 in 2011 in exchange for more than 12 million euros), Puma has put on the table an offer of 25 million.
In this way, signs the largest contract in the history of sport in this regard, ahead of Leo Messi and the 19 million earned by his contract with Adidas and Nike's 16 with Cristiano Ronaldo, according to figures revealed by Forbes and collected by The Sun. “The King is back” was the slogan used by Puma to announce their star signing, in reference to the iconic 'Puma King' football boots.
Neymar has expressed himself through his social networks and has explained the reasons for the change: “I grew up watching videos of great soccer legends like Pelé, Cruyff, Eusebio and Maradona, and they all used Puma. For this reason, from now on, I am honored to join the brand that helped the greatest legends to become who they are today. ” The intention of the brand is none other than to turn Neymar into his particular Michael Jordan and continue working together once the footballer leaves the pitch.