The organization wants the collaboration to reinforce “the role of Spanish football as a promoter of social and environmental change”
MADRID, 27 Feb. (EUROPA PRESS) –
The Royal Spanish Football Federation (RFEF) and Mitsubishi Electric have signed an agreement on Monday whereby the company becomes an official partner of the women’s football team and the federation’s ‘green’ brand, RFEF Sostenible.
Said agreement was presented at the Ciudad del Fútbol de las Rozas (Madrid) by the vice president of the RFEF, Elvira Andrés, and the president of Mitsubishi Electric Spain, Pedro Ruiz Gómez.
The collaboration is part of the RFEF’s alliance policy to promote women’s football and the national team, and to promote and develop the sustainability policies that the institution chaired by Luis Rubiales is carrying out.
Elvira Andrés wanted to thank Mitsubishi Electric for trusting in the “great challenge” of “incorporating sustainability into football in Spain and generating an incomparable social speaker effect through this sport”. Likewise, she has expressed her wish that the collaboration be marked by successes in sports and in the “role of Spanish football as a promoter of social and environmental change.”
For his part, Pedro Ruiz wanted to highlight the “social responsibility” that Mitsubishi Electric has as a company to “promote and make visible female talent” and “bequeath a better society”. “We are sure that linking sustainability and the great talent of our soccer players is a great step towards that better future that we all want,” added Ruiz.
The incorporation of Mitsubishi Electric as a collaborator of the women’s team occurs a few months before the Spanish internationals will play the 2023 World Cup in Australia and New Zealand. The agreement will be released in the matches that Jorge Vilda’s team plays against Norway and China in Ibiza next April.
At the same time, Mitsubishi Electric Europe becomes the first sponsor of the RFEF’s Sustainability area, supporting the RFEF Sustainable ‘green’ brand, which encompasses the actions of the Department of Social Responsibility and Sustainability. Thus, it will accompany the RFEF’s sustainability policies -social, human and environmental-, both in the actions planned for the Ciudad del Fútbol and in those that will be carried out soon in national team matches and in competitions such as the Copa del Rey.