Smell like Davis Cup again in Madrid. And it is that the capital hosts the Finals for the second time (it already did in 2019, in 2020 there was no due to the pandemic) from November 25 to December 5. These, in the Madrid Arena, a venue that already hosted the 1,000 Masters that is now being held in the Caja Mágica (precisely the infrastructure that housed this competition two years ago). Innsbruck (Austria) and Turin (Italy) are co-host cities, but the chicha has been reserved for Madrid: groups A (that of Spain) and B, two quarter-finals, semi-finals and final.
The main track of the Madrid venue, assured the director of the tournament, Pato Clavet, in the presentation officiated on Tuesday at the Palacio de Cristal in Arganzuela, is already built and will have a capacity for 9,000 spectators. The response so far is very good, with “everything sold” for the group tie between Spain and Russia and “almost everything” for Spain-Ecuador.
The event was also attended by the president of the Community, Isabel Díaz Ayuso, who emphasized the importance of this event and all those that project Madrid as an organizational “reference”. “It is a source of pride, because it shows that it is easy to undertake here and there is good public-private collaboration,” he stressed. Finally, he stated that “children need references, and tennis players are.” “Sport is a school of values that new generations need,” he remarked to conclude.
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With an economic contribution of 5.4 million euros to this competition, the region obtains an economic impact that translates into 3,800 hotel nights just between teams and organization, plus what viewers spend, 133,000 in 2019, before the pandemic. That Davis edition generated about 50 million.
But the return is not only monetary. The presence of media from 25 countries and more than 100 television channels is a showcase for Madrid. The picture is completed with the promotion of youth sports through the Tennis Health program, which two years ago reached 4,000 young people, and various ecological initiatives. Such as the Davis Cup train, a convoy of Metro line 6 vinyld with images of the stars of the event to spur fans to use this means of transport, or the Make It Green plan, designed together with Ecovidrio, with the one that gives away tickets in exchange for recycled glass bottles