Ludmila Da Silva is the image of the new Esmara fashion collection from Lidl together with the actress Macarena Gomez y la influencer ‘body positive’ Marina Llorca. This is a flax capsule found under the campaign ‘dress free‘.
This year, the company is committed more than ever to satisfying the needs of all its clients with garments that allow women to express their personality and diversity by dressing from freedom. The company continues to bet on timeless trends, versatile garments and sustainable fabrics. The Lino capsule presents more than 30 garments with a price that does not exceed 13 euros. The entire collection will be available, from June 27, in the company’s 600 stores and in its online store.
The soccer player Ludmila Da Silva, the actress Macarena Gómez and the ‘body positive’ influencer Marina Llorca.
The new Esmara collection presents all the essentials for this summer adapted to the new trends. The garments are designed to adapt to any body and female figure and highlight the personality of each woman. And it is that, as the soccer player affirms in the promotional video of the campaign: “When you have clothes that suit you well and give you great strength, freedom and security. For me it is super important”. Something that the brand knows and that is why it establishes itself in offering garments made from the star linen fabric, considered a natural and sustainable fiber due to its ecological cultivation, which offers, above all, convenience and comfort.
Ludmila Da Silva, poses for the Lidl campaign.
Lidl has managed to find the perfect balance between the elegance of linen and casual flower and striped prints, seeking the versatility of the garments, ideal for those eternal summer days that so many occasions present.
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