The question floated a few hours ago during the presentation of the autumn/winter 2025 collection of Loewe in Paris Fashion Week. The brand avoided the catwalk and opted for a staging that the creative director Jonathan Anderson described as a “album of ideas of ideas.” The news of his March AA Dior, also from LVMH, after more than a decade in command, was advanced by this digital but also fed by the Instagram publication of the style provocater the previous day of what some perceived as a farewell video.
In the halls outside the officiality and solemnity of the official communiqués there is no talk of anything else or doubt about the designer’s march. Only the “when” and the “for whom he will be replaced” is wondered. Some answers have. Loewe’s exhibition travels to the depths of Jonathan Anderson’s imagination, from pointed and pointed vegetables to prepared garments made with the Josef and Anni Albers Foundation. That, as regards the product. But what is confirmed: Jonathan Andersoncreative director of Loewe, will leave in the next dates the firm of Spanish origin and today French, which was incorporated in 2013. A news not officialized by the company but advanced exclusively by Informalia This same week.
The Norwegian designer will assume Dior’s creative direction replacing Maria Grazia Chiuri, as this medium also advanced. It is a grand prize for Anderson, who will be at the forefront of the jewel of the Crown of French sewing. His work in Loewe has raised the prestige and sales of the firm, in addition to attracting a young (and wealthy) audience, which until then considered Loewe more suitable for major generations. The world of luxury does not go through its best moment after years of bonanza, and the high international fashion pays the market sales cut such as Chinese; In addition, a wave of changes, relays and exits is being lived. It is speculated on possible substitutes for Jonathan Anderson in Loewebut the house, with great prudence and a surprising secrecy, does not confirm even its march.
Among the names that sound to replace it are those of Lucie y Hatch dairy, Marriage of designers known for their work in Jil Sander from 2017 to the beginning of 2025. Lucie Meier is no stranger to the LVMH group, owner of Dior and Loewe. She has worked in Louis Vuitton and was Design Director of Christian Dior.
Her husband, Luke Meier, also has experience in Prêt-à-porter, such as Supreme, a reference in urban fashion. Everything is expected to be officially confirmed in the next two months, specifically in May, when Maria Grazia Chiuri He definitely says goodbye to Dior in Rome after presenting the cruise collection of the firm.
