Louis Vuitton will name the 37th America’s Cup Barcelona 2024

The French fashion brand will also name the qualifying phase


The luxury fashion and accessories brand Louis Vuitton will be the title sponsor of next year’s Copa América in Barcelona, ​​which is now the Louis Vuitton 37th America’s Cup Barcelona 2024, and will also give its name to the Louis Vuitton Cup , the qualification phase between the ‘Challenger’ teams prior to the final race for the title against the defender, Emirates Team New Zealand.

“Louis Vuitton is pleased to announce its return to the America’s Cup as ‘title partner’ of this 37th edition, thus renewing its promise of a new legendary voyage,” the company said in a statement sent by the regatta organization.

The union of the America’s Cup and Louis Vuitton began in 1983 and will now pick up “where it left off”, creating the Louis Vuitton Cup trophy and two unprecedented Trophy Trunks for the Louis Vuitton Cup and the America’s Cup. Trunks to be manufactured Made to measure in the historic Louis Vuitton workshop in Asnières.

From there two trophies will be transported: the Auld Mug – the silver ewer that has been awarded to the winner of the America’s Cup since 1851, considered the oldest international sports trophy in the world – and the Louis Vuitton Cup, a trophy created at the initiative of the Maison that has been awarded to the winner of the homonymous competition since 1983.

Once again, the ‘Challenger’ who holds the Louis Vuitton Cup will have the opportunity to sail the waters of the Mediterranean to challenge the ‘Defender’, winner of the previous edition: this year, Emirates Team New Zealand.

“It is an immense pride for us to return to this historic competition as Title Partner. The Port Vell of Barcelona will be the scene of a display of elegance and power, where the teams will compete with audacity, talent and mastery on increasingly innovative sailboats. “These values ​​also reflect the spirit of Louis Vuitton and its artisans,” said Louis Vuitton President and CEO Pietro Beccari.

“Louis Vuitton has been nurturing the legends of the America’s Cup for 40 years, from the United States to Australia, passing through Bermuda, Hong Kong, Dubai, France and Spain: the legends of a centuries-old competition with fascinating codes, of its regatta formats so many reinvented, by exceptional sailors and craftsmen, and by memorable performances around the planet,” the organization recalled.

“We work every day to make the 37th edition of the America’s Cup in Barcelona the most exceptional in history. By contributing its name and spirit to the event, Louis Vuitton is once again part of our search for excellence,” said the CEO from America’s Cup Event, Grant Dalton.

On the other hand, starting on Thursday, August 29, 2024 and until Monday, October 7, the five ‘Challengers’ -Ineos Britannia, Alinghi Red Bull Racing, Luna Rossa Prada Pirelli, NYYC American Magic and Orient Express Racing– will face the Louis Vuitton Cup regatta, whose winner will face the Defender, Emirates Team New Zealand, in the 37th edition of the Louis Vuitton America’s Cup Match.