A trip around the planet without leaving Madrid. Even more so, without leaving IFEMA. This is what he proposes to us FITUR, the mega tourism fair, a world reference in the sector, inaugurated by King Felipe VI and Letizia this Wednesday, January 22, in the morning. The congress, which covers the ten pavilions of the Madrid venue, was already a hive of visitors and exhibitors at 9:00 a.m. A day of winter rain in a pre-party atmosphere typical of this opening day of the congress.
This event on the agenda of Their Majesties coincides with the cover of Juan Carlos I celebrating his 87th birthday in Abu Dhabi. Posed photo of the Borbón family in the magazine Hello. The emeritus is accompanied by his daughters, Elena and Cristina, and their children with their respective girlfriends and boyfriend (Irene’s). A kind of media counterprogramming of the emeritus, who has counted on his friend and French journalist Laurence Debray as a chronicler of the great event. There is no cake with the coat of arms of the House on this year’s cover, but there is intention. There is a wanting to be.
But we are in FITUR, far from Abu Dhabi. The Kings always come to this fair. It is its firm support for a key industry in the Spanish economy (12.3% of GDP in 2023), which has an endless catalogue. Yes, sun and beach destinations, but also culture, gastronomy, nature, sports, mountains, cinema, monumental, rural and inland tourism. The inaugural journey of the Kings has begun in the Europcar space. Pavilion 10.
Upon arrival, at 10:30, they were received by the committee of authorities. The minister of the branch, Jordi Hereu, and the mayor of Madrid, José Luis Martínez-Almeida, who we have seen enter through the North Gate, were present. The great absentee, President Ayuso, who was not feeling well. The graphics and editors had marked the first information point in Iberia.
Doña Letizia usually selects powerful colors to walk through this world of travel. Between Spanish cities and corners of the world, the Queen avoids prints and opts for monochrome. This fair is already pure color, of landscapes, culture and nature. It goes without saying. Therefore, she, an expert in color management, aims for a single tone. Or white or blue or pink. In this edition, Letizia has selected a discreet set of black pants and top. A back to basics that has been combined with a double-breasted powder pink blazer. Thin but low heel.
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