Joan Laporta, former president and candidate for the presidency of Barcelona, has brought the electoral campaign to Madrid and has hung his photo on a giant banner, 50 meters high and 20 wide, a few meters from the Santiago Bernabéu stadium in which, along with its costumed image, you can read the phrase “I want to see you again”.
The banner occupies the entire side facade of a building located on the confluence of Santiago Bernabéu street with Paseo de la Habana, just a hundred meters from Chamartin. In that same building they had a office in the nineties the late Ramón Mendoza and Juan Manuel Herrero, who were president and first vice president of Real Madrid in the stage of the five consecutive leagues.
The coup has not been long in coming and social networks are burning with the banner of the Barça candidate, which has caused quite a few comments among Madrid residents who pass through La Castellana. “At least he has put it in Spanish,” commented one of the astonished pedestrians who, ojiplático, contemplate the giant canvas with the colors of Barça and the photo of the candidate, one of the most photographed images today in the capital.
The Barça elections, which were formally called this week, will be held on Sunday, January 24 and Laporta has given a coup with this banner, which also he accompanied with a message on his Twitter account with a brief but forceful “Hello Madrid”. Without a doubt, the candidate knows that the Barça partner longs to be able to compete hand-in-hand with Real Madrid and Laporta wants to occupy that space. Laporta's banner has been an unexpected blow for the other eight candidates for the culé armchair: Víctor Font, Toni Freixa, Xavi Vilajoana, Agustí Benedito, Emili Rousaud, Lluís Fernández-Alà, Jordi Farré and Pere Riera.