MADRID, 29 Sep. (EUROPA PRESS) –
LaLiga continues with its process of expansion towards new audiences and has secured an alliance with Snapchat, an application with 347 million daily users around the world and which is accessed through a Discover Show in which the different tools that platform offers.
The Spanish football association, which has already become a world benchmark in terms of entertainment, has sought a new way to approach a new audience of millions of young football fans from all over the world. Snapchat users will be able to enjoy a lot of LaLiga content through different immersive tools.
LaLiga will offer the most outstanding plays of each week, historical content, ‘behind the scenes’ moments, or the best goals and saves of the year, all through a Discover Show called ‘LaLiga Show Time’. In addition, ‘Stories’ and ‘Spotlight’ will also be published, as well as the creation of augmented reality experiences, cameos, ‘bitmojis’, filters and ‘stickers’.
Thanks to this alliance, Spanish football will be able to reach a new global audience through new technologies such as augmented reality and taking advantage of formats that are already optimized for mobile and that offer a different experience for the user. In addition, there are many soccer players who are active on the social network, which means a plus when it comes to positioning.
Snapchat has more than 600 million active users per month, about 347 daily, and reaches a young audience between 13 and 24 years old. In addition, more than 205 million people consumed sports content in the application in 2021. In the second quarter of 2022, more than 40 Discover channels, such as the one that LaLiga will now launch, reached the figure of 25 million global viewers.
LaLiga’s Director of Digital Strategy, Alfredo Bermejo, stressed that “this agreement represents a step forward for LaLiga in its strategy of digitizing and attracting young audiences” and “a reinforcement” for the organisation’s work “on social media “.
“We currently have more than 164 million, a record figure. The tools of the Snap ecosystem allow us to offer quality LaLiga content to the youngest fans,” said Bermejo.
The person in charge of International Sports Alliances of Snap Inc., Alejandro Arenas, valued the agreement very positively. “We are delighted to be partnering with LaLiga, one of the world’s biggest sports leagues, and to be able to bring premium soccer content to Snapchatters around the world,” he said.
“This is Snap’s first partnership with a major European league and a new way for fans to enjoy their favorite sport, whether it’s watching match highlights, playing games and sharing AR experiences, or dressing up their bitmoji with the kit of his favorite team,” explained Arenas.