LaLiga Store is born, the first official e-commerce of the First and Second Division


Together with the company Fanatics, LaLiga launched its LaLiga Store platform this Wednesday, where Spanish football fans from all over the world will be able to find more than 500 garments such as shirts, sweatshirts and accessories officially licensed by the competition.

Despite the fact that this e-commerce was born with only eight of the 20 LaLiga EA Sports teams, the offer will be expanded to include the other clubs from that First Division and several from the Second Division (LaLiga Hypermotion), becoming the largest catalog of Spanish football merchandising.

LaLiga Store was created in collaboration with Fanatics, the world leader in online commerce of official sports products, and will cover both digital sales and licensing, product manufacturing and retail sales at events, as well as offering the option of physical opening of official stores.

This is the first collaboration between Fanatics and a European Football League, applying its Cloud Commerce Platform (CCP) which is already used by more than 900 entities worldwide. Such is the case of Manchester United, Chelsea FC, Paris Saint-Germain, Atlético de Madrid, UEFA, the English Football Federation (FA), the French Football Federation (FFF), the NFL, the NBA, the NHL and Formula 1.