LaLiga continues with its international expansion. As you advance The confidential, has found a new partner in the United States to broadcast the games. It's about Disney, who owns the sports content of ESPN, with which it has reached an agreement for the next few years. Sources close to the operation in the US tell AS that it is an eight-year contract at a rate of 175 million dollars for each of them. That would allow LaLiga to enter 1.4 billion dollars in that period. Key to this agreement was Stephen Ross, owner of the Miami Dolphins and LaLiga partner in the USA.
With this agreement LaLiga intends to overcome the complications presented by the current market, which it will have to go to in September to sell different batches of League matches nationwide. Tebas has already announced that they would change the format of the sale of this asset, the most important one that clubs have, to make it more attractive and more operators try to access it and be able to weather the downward trend in national markets . The solution not to drop in income is to increase it in the international market with contracts like this one.
The sale to Disney will bring LaLiga matches to the United States and they will be able to be followed in both English and Spanish after the employer's break with beIN Sport. They have been working on this agreement with Disney for more than a year and will be announced throughout the week. To a firm that the president of Disney could go to. In this way, Tebas strengthens the course of one of its objectives: expansion of the LaLiga brand throughout the world and especially in the American market, in which he tried to lead a match in Miami. Party that still intends to lead, although the decision remains in the hands of the judges after being appealed.
Thebes warned this morning at the Europa Press Breakfasts of the challenge posed by the sale of audiovisual rights these years. With the appearance of OTTs the market has undergone a change and the price is decreasing despite more competition. “We have the risk of the new windows of OTTs and how it can affect audiovisual rights. This can affect the decrease in revenues. I'm not saying they are a threat, but rather disruptive and that they pose a risk. “
It is not the first time that LaLiga and Disney have partnered, since in the past they did so in campaigns such as 'Play with values'. Although not of a nature related to audiovisual rights.