LaLiga launches the most global campaign for ‘ElClásico’

The FC Barcelona-Real Madrid this Saturday in Montjuic will be seen in India, Nigeria and even Vietnam


LaLiga has launched a global campaign and striking visual identity on the occasion of ‘The match that eclipses everything’, El Clásico that will face FC Barcelona and Real Madrid this Saturday (4:15 p.m.) in Montjuic, which will be seen in countries such as India, Nigeria and, among others, Vietnam and where they will compete for the leadership of LaLiga Santander.

In the campaign that focuses on ‘ElClásico”s ability to capture global attention and freeze the world for 90 minutes, a new visual identity is also released that combines the technological and planetary nature of this match, with a potential audience of more than 650 million people and generates conversation among its more than 200 million followers on social networks.

The match will be broadcast in Spain on DAZN next Saturday, and the competition has not skimped on the deployment of international and national activations to accompany the event.

In Barcelona, ​​at the El Maquinista Shopping Center, DAZN will hold an activation with different game options on Thursday and Friday. All fans who participate will have a special prize from ElClásico.

Not only Spain will be watching this first ‘ElClásico’ of the 2023-24 season, as more than 30 countries will hold in-person events to experience the most global match in LaLiga. The United States, which will celebrate ‘ElPartidazo’ in Miami and public viewings in Chicago, Boston, Washington DC and New York, are joined by Brazil, Argentina, Ecuador and Peru, which will host special events around the meeting.

The Middle East region, with a growing love for LaLiga, will have its most notable events in Saudi Arabia, the United Arab Emirates and Turkey, while Africa will hold different activations in Nigeria, Kenya, Tanzania, Ivory Coast, South Africa and Morocco. In this last case with a special memory to the families affected by the earthquake last September.

However, if there is a region that has mobilized to send its force to Real Madrid and FC Barcelona, ​​it is Asia, where almost all of its countries and regions with a LaLiga presence will hold events to bring ElClásico closer to the fans. China, India, Vietnam, Indonesia, Thailand, Malaysia, Philippines, Singapore, Japan, Australia and Hong Kong will carry out activities designed to fully enjoy this match.