LaLiga launches the Club Office to support “its development and growth”


LaLiga has launched the Club Office, a new direction that was created with the aim of supporting all First and Second Division clubs “in their development and growth” after the agreement reached with CVC to carry out the LaLiga Impulso project.

“LaLiga launches the Club Office, a new direction that was born with the objective of supporting all LaLiga clubs in their development and growth after the important progress experienced thanks to LaLiga Impulso,” the entity announced in a statement this Monday.

This Club Office will be made up of the LaLiga team that in recent seasons has carried out consulting and advisory work with the clubs that were part of LaLiga Impulso, “with the aim of supporting them in their growth in the different business areas”, as well as advise “on the development of strategic projects, detection of developments in the sports industry and activation of good practices in business units.”

The Club Office will provide service to all LaLiga EA Sports and LaLiga Hypermotion clubs, to “consolidate the work processes that have borne fruit in revenue, digital growth, increased international presence or development of technological projects, among others” .

In the words of its director, Jaime Blanco, “in the last three seasons” they have worked “hand in hand with the clubs achieving objectives in different areas.” “The Club Office is a service that clubs can and should use. Our experience and knowledge of the industry is an extension of the work that clubs are already developing. Our challenge is to accompany them in their growth,” he highlighted.

According to the statement, LaLiga's new management will provide support to 11 business areas: communication, international development, digital strategy, brand, marketing and commercial, technical and business infrastructure, quarries, brand activation, CSR, technology and human resources. “These areas will be the ones that will be worked hand in hand with all the clubs to seek maximum performance,” concluded the LaLiga note.