LaLiga Impulso celebrates two years as a project for the “accelerated growth” of the clubs


LaLiga Impulso, a “differential” project for which the CVC investment fund invested 1,925 million euros in the competition, celebrates two years and continues with the mission of achieving “accelerated growth” of the clubs, before in June of this year the employers receive the sixth and final payment, when 75% of what was announced 24 months ago has already been received.

In a few weeks it will be two years since the birth of LaLiga Impulso, so the Spanish football employers' association wanted this Monday to take stock of this period. An event that was attended by Jaime Blanco, director of the LaLiga Club Office; José María del Nido Carrasco, president of Sevilla FC; Alfonso Díaz, CEO of RCD Mallorca; and David Guerra, executive president of Real Sporting de Gijón.

LaLiga agreed with CVC for 1,929 million euros, divided into six payments to the employers, who then transfer them to the clubs based on certain criteria. To date, LaLiga has received five of those six subscriptions – the next and last one will be in June -, so 1,370 million have been deposited, of which approximately 75% (1,028 million) has been transferred to the teams.

Thus, there are more than 340 million that are still 'retained', since LaLiga contributes that money when they validate the different plans and projects presented by the clubs. And of the total investment contributed by CVC, 15% is used to pay off debt, another 15% for the development of the sports team, and the remaining 70% for infrastructure.

“The project is differential, because the clubs focus on the business section, on the areas of growth, infrastructure, digitalization… Before they were not advancing at the speed they are doing now,” Blanco highlighted.

Furthermore, LaLiga highlighted the attraction that this investment can generate for other investors and sources of income. “We call it a drag effect. We have the primary of the investment and what they generate, and then that attraction of that investment. The CVC investment has an impact of 0.42% of the GDP (almost 50,000 jobs and a fiscal impact of more of 1,000 million -1,274-)”, explained the director of the LaLiga Club Office.

“No matter how much we have new stadiums, if we do not invest in people, digitalization and the brand, it will not serve us. We have noticed a cultural change, we are beginning to know the clubs more at a very important level of detail. In the future, the clubs “They will increase their income, there will be larger clubs, with greater international presence, also through joint work,” predicted Blanco, who ruled out a “second version” of the plan with CVC.


To relate the individual experience of some of the LaLiga EA Sports and LaLiga Hypermotion clubs, Del Nido Carrasco explained how the agreement with CVC has allowed them to “grow at a faster speed” than they had “foreseen in the strategic plans”, developing departments related to “internationalization, brand 2.0, social networks”, among others.

Although the “jewel in the crown” of Sevilla will be the new Ramón Sánchez-Pizjuán, a project that “would not have occurred without the strength of CVC.” “It will have capacity for 55,000 spectators, and will be used 365 days a year, through the exploitation of businesses and services that have nothing to do with the practice of football,” he said about a venue whose investment “will be around 300-350 million.” , but that “would allow the stadium's income to increase between 30-40 million net.”

In addition, Del Nido Carrasco announced that a building “worth 14 million euros will come to light in the next month” in the Sevilla sports city, which will have a “gym, 40 rooms, a new medical center.”

For his part, from RCD Mallorca, Alfonso Díaz insisted on the “accelerated growth” that the clubs have been able to experience thanks to CVC's investment. “It has helped us take giant steps,” he revealed. “All the clubs work by consensus, to follow the same path and way of working, it is essential to have that vision of LaLiga as a whole,” he commented.

“In our case we needed to invest in the stadium, it was our cornerstone. A stadium thinking about the fans, to continue to the next level of income. The atmosphere before was very cold with the athletics track, now there are 'hospitality' areas, for the tourist. Attendance and income levels are multiplying from now on. This season we are going to grow our operating income by 43%,” celebrated the vermilion manager who celebrated that “a dead space” is going to become a “reference.”

Like most Spanish clubs, Díaz also took advantage of the promotion of the sports city and grassroots football in Mallorca, to take “many steps and continue growing.” “We want to make LaLiga bigger and bigger together,” he assured, before warning that this is “a long-term project”, so the return at a sporting level, as a club and competition, will be seen in the “medium-long term.” term”. “The fruits of what we are doing will be seen on the field, I'm sure,” he added.

Finally, as an example of the impact of the agreement on a Second Division team, David Guerra reiterated that the investment aims for the clubs to be “competitive at an international level.” “This project helps us achieve this, and to walk hand in hand, which seemed difficult, but it is possible,” applauded the Sporting manager.

“Mareo had to be placed at the level it requires, especially at the level of sporting performance. In recent months, we have seen profound changes in Gijón. The projects in Spain want to be sustainable over time, being competitive, investing in talent and leadership. We are laying the foundations for the Sporting of the future, so that the club gets to where we are convinced that it will get to with the appropriate process,” said Guerra, “convinced that this is the way to grow.”