LaLiga announced this Monday that it has awarded Movistar (Telefónica) and DAZN the audiovisual rights of LaLiga Santander for the residential market in Spain and Andorra in its payment method for the seasons from 2022/2023 to 2026 / 2027.
As reported by the employers in a press release, the Telefónica platform will broadcast a total of five games per day plus three full days; while the sports OTT will have another five meetings per day.
In addition, LaLiga pointed out that this new marketing agreement “represents a small increase in audiovisual income compared to the equivalent lots in the previous cycle”, with the First Division of Spanish football being the only one that would have managed to improve its figures for the five European leagues. .
“With this result, LaLiga has managed to maintain audiovisual revenues in a context in which most of the major European leagues have peaked and are reducing their revenues in recent cycles and in which many experts in the sector predicted significant decreases”, LaLiga pointed out.
Increased stability
In addition, he clarified that “the possibility that on this occasion the offers are for five years contributes to greater stability in the medium term and creates greater certainty among the successful bidders to invest in the content.” “In this way, LaLiga matches what they already do in other leagues and major sports competitions, reinforcing their competitiveness,” he added.
LaLiga also celebrated having received a “very high” number of offers, which reflects “the interest that the main national and international operators” have in the championship “thanks to its great audiovisual product, its economic stability, its growing strategic agreements, etc. “.
“This industry interest results in the economic valuation of LaLiga recently carried out by various prestigious financial institutions. In addition to this award at the national level, we have recently witnessed other international agreements of great significance in the United States, Mexico and Latam, which also reaffirm the interest of the international industry in LaLiga and ensure the economic stability of the competition in the medium term, “remarked the employer.
In the same way, he pointed out that the results of this ‘trend’ “with a disruptive configuration, in which actors with a distribution model have appeared on the scene, are adapted to the reality of the current audiovisual and digital market, causing a better distribution of content and thus facilitating greater access to the excitement of football for fans “.
In this sense, he highlighted his satisfaction at continuing his contractual relationship with Telefónica as a partner “of an important part of his audiovisual rights” and also welcomed DAZN, “the world’s largest operator of sports OTTs”, “We hope that all of us let us continue to make Spanish professional football grow “, he declared.
On the other hand, LaLiga indicated that the lots pending award, corresponding to LaLiga SmartBank, the Horeca channel and the free-to-air game, will foreseeably go out to tender between February and March 2022.
CVC will seek to attract Madrid, Barça and Athletic to the agreement with LaLiga, valued at 24,250 million
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