RTVE will solve the daily series with a special in prime time despite having a larger audience than Wild Valley. At the Boomerang TV production company, crosses are made after learning that RTVE has decided to kill off its successful after-dinner series The Modern. This daily project has only been on the air for 15 months and has recently surpassed La 1’s daily average in a time slot as competitive as after-dinner hours.
Despite this, the new president’s obsession with making room for his friends from Fabricantes Studio (former producers of save me) is such that he has maneuvered to guarantee the end of the daily version of The Hunter, which will stop broadcasting in April, and The Modern, which could end at the end of March or beginning of April. José Pablo López intends to create a gap of hours for the troupe of Not even if we were Shhh… or some substitute will cope with the time slot in which Antena 3 and Telecinco have the least audience: the one that goes from 6 to 8 in the afternoon. Something similar to the old Sálvame could face each other from La 1 contra Sonsoles Onega y Ana Rosa Quintana, that they already got rid of the first attempt at a pink magazine designed by José Pablo López for La 1 during its time as number 2 of Elena Sanchez when I was Content Director. The Plaza, who presented Jordi González, It failed miserably, with humiliating audience data and they had to kill it after only eight installments. Let us remember that José Pablo López signed Sergio Calderón, an employee of Óscar Cornejo and Adrián Madrid at Fabricantes Studio and formerly of Mediaset, as TVE’s ‘number two’.
RTVE sources explain to Informalia that, from the Public Corporation’s Fiction area, they contacted Boomerang TV in the fall to talk about how La Moderna could be solved. The public wanted the production company to make a prime time special to close the plots of the serial in the month of March. The production company did not complain, the Spanish industry is not very big and RTVE is one of the big contractors, and this week the finale is recorded. RTVE also considered the possibility of re-editing episodes to lengthen The Modern with shorter duration of its chapters until the month of June. With this move they allowed La Promesa to have a guaranteed opening act and leave an hour and a half for the Fabricantes Studio team. But finally this last idea was discarded.
And Wild Valley?
It is surprising that The Modern It will come to an end when it exceeds 10% share. This data contrasts with the major failure that has entailed Wild Valley, which is the second fiction product that Ramón Campos (Bambú) has sold to TVE. The producer can boast of The Promise, but not of Wild Valley (which is around a very sad 6%). It is unusual that RTVE has hired a production company with two million-dollar daily serials that de facto make Bambú the star producer of the house, with permission from Shine Iberia (MasterChef, etc.). RTVE pays a little more than 70,000 euros plus VAT for each chapter of The Promise and even for each of the failed Wild Valley.
Bambú and Fabricantes Studio will not be the only suppliers to RTVE, which will also continue to rely on factories such as Grupo Prisa, which produces The flux capacitor o That’s My Jam through TheCoproducer which the sanchista advisor founded José Miguel Contreras. They are all dismal audience failures. This is not the case with the products of Encofrados Encofrasa (made by La Revuelta together with Meadiapro and El Terrat), Producciones del Barrio de Jordi Évole (To heaven with her) or Minuto de Barras (Late Xou), with Oscar Cornejo in the shadow of extraordinary program presented by Marc Giró and directed by her husband, Santi Villas, who has just moved to La 1 with great success, an example of quality and audience can go in the same direction. Jose Pablo Lopez puts eggs in all the baskets and also trusts The Comet TV (Sigma 2), responsible for Mornings and supplier to several autonomous communities controlled by the PP, and could do so in the Sequoia Group, graced with a DTT signal in times of Mariano Rajoy and co-producer of the docuseries Pedro Sanchez (Moncloa. Four seasons). Meanwhile, RTVE’s debt skyrockets and despite the generous budget it has, it already exceeds 340 million euros.
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