MADRID, 7 Feb. (EUROPA PRESS) –
The sports brand Joma will sponsor, as official technical footwear, the tenth edition of the Ultra Sierra Nevada trail running test, which will be held on April 5, 6 and 7.
With the presence of great trail legends, such as the athlete Miguel Heras as ambassador, Joma will exhibit its wide range of products for the practice of this sport.
The general director of Joma, Alberto López, assured that, within this year's strategy to reinforce trail running, the sponsorship of large trail running races and sporting events is included.
“We consider that the Ultra Sierra Nevada can help us continue growing in 2024 in the sector, to establish ourselves at the forefront of the mountain racing calendar, and to generate positive synergies for both,” he concluded.
Currently, Joma offers a range of specific products for trail running such as the TR-9000, Sima or Rase footwear models, as well as upcoming TR-7000 and TR-6000 releases, among others, with technologies such as Fly Reactive , Protection and VTS for sweat ventilation.