The photo that Leo Messi published just now a year ago marked the beginning of the commercial agreement that the footballer reached with the government of Saudi Arabia. As can be seen below, the picture is idyllic: poses from the bow of a yacht watching a beautiful sunset.
Well now, the New York Times brings to light the details of the contract signed, as of the date of January 1, 2021. In said document, it is stated that this first image in the Red Sea is the first of a series of commercial actions and posts on their social networks with which the man from Rosario commits in exchange for €22.5 million. All expenses paid, of course.
And, for now, Leo is scrupulously complying with all contract details: Recently, between April and May, he posted more photos on Saudi soil. One of his wife and his children caressing horses, and another in which the soccer player highlights the abundant vegetation despite the belief to the contrary.
Saudi Arabia ‘whitening’ its image
In addition to confirming in writing the commercial appearances and disclosure platforms, the contract serves to clarify another point with its protagonist. Messi promises not to say anything that tarnishes the name of the country. And it is that the millionaire agreement is part of the great image cleaning strategy that Saudi Arabia is carrying out, using important figures from the world of sport for this.
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