Isco is in free fall, performance and valuation. He has played only 285 minutes so far this season, few for what in his case was usual a few years ago. Zidane continues to pull him assiduously, but only as an option for the starting eleven and yes a lot as a change in the second parts, although the normal thing is that he has at least half an hour in most cases. However, you are not satisfied with your situation, as the Movistar + cameras hunted: “If he puts me, he takes me off in 50 '; and if he has to put me in, he puts me in 80' …”.
That lack of minutes and performance (for now, not a goal or an assist in the seven games in which he has participated) is also reflected in the assessment that the football market gives to Isco. And said value, based on the Transfermarkt website (a reference site in statistics and sports valuation), it has lost 10 million in the last valuation change of said website. The biggest drop that has been registered in LaLiga: it has gone from 30 to 20 million.
Others have also suffered significant losses (Trippier and Umtiti, € 8M; Riqui Puig, € 5M; or Jovic, € 3M), but none have reached ten million that Isco has left on the road. And it is an important fact, now that he has asked Madrid to go out in the next winter market to be able to be a protagonist again, with his sights set on next summer's European Championship. Madrid already know how much the match point could be, although the white intention is to request a lot more (in the order of 60 or 70 million, especially if the buying club is English). Although at the moment, they are castles in the air: there are no offers for him.
The lowest point of Isco
These 20 million represent the lowest valuation of Isco in almost eight years. On January 11, 2013, he reached those 20 million when he played for Málaga, then on a clear rise thanks to his good performances at La Rosaleda. When he signed for Madrid in the summer of 2013, his value rose to 30 million, and that had been his white soil until now.
In January 2018, in what was probably his best moment, settled both in Madrid and in the national team, his value experienced a significant increase: he went from 40 million to 75 million. And in October 2018, it reached its zenith: 90 million. Curiously, that was the beginning of the end for him: Madrid stopped Lopetegui, Solari arrived, He had a frontal confrontation with the man from Malaga and left him ostracized. Since then, fall without brakes: In two years Isco has lost 70 million in value, from those 90 to the current 20.