Zlatan Ibrahimovic has revealed in his book ‘Adrenalina’ an episode starring him and his agent in the summer of 2016, when he went from PSG to Manchester United. The Swedish striker reveals that an Instagram post ruined a £ 5 million publicity stunt: “I was very tired of long negotiations,” he says, “so I decided to write a post on Instagram. The text? Simple and unequivocal. “It is time for the world to know. My next destination is Manchester United.” An announcement that made the followers of the Red Devils happy but provoked the anger of their agent: “You cannot make announcements like this if the negotiations are not defined. Mino Raiola wanted to kill me “, Ibra recalled, “but that ad was my fault.
The forward says he ruined “a Hollywood-style presentation” and adds: “I felt like I was in quicksand and tried to do something to move forward, without thinking about the consequences. I am the one who was wrong. I apologize once again. “The AC Milan forward also revealed what Ed Woodward, then Manchester United vice president, told him when he read his post on Instagram.”He told me that I had screwed up a £ 5 million publicity stunt, that they had planned a surprise campaign and a Hollywood-style presentation with special effects. And I blew it all with a social media post. “
It was the stormy start to Ibrahimovic’s adventure at United, which lasted just over 18 months, with 29 goals in 53 games for United, a Europa League and League Cup won and a serious knee injury.