‘HH’ for Hector Herrera and ‘H Town’ for what they call Houston their habitants. The Dynamo Houston from MLS has united them in its new slogan: ‘HH4HTown’. About a million inhabitants of the Texan city are Latino. With the announcement of the arrival of the Mexican midfielder for next season, new sponsorships are approaching the club, which already has Latin supporters such as a Nicaraguan rum company, according to what he assures EFE its CEO.
Hector Herrerhe is not only the captain of the “Tri” of Gerardo Martino or the Mexican with the most matches in the Champions League. It is also a business machine. The Houston Dynamo snatched it from Atletico Madrid to make him the leader of his new project. And despite the fact that he will join in July, the Texan club has already seen the sponsorship offers multiply, he tells EFE the general manager of the Dynamo, Pat Onstadkey element in the closing of the negotiation.
Of the 2.5 million inhabitants of Houston, 45% are of Latino origin. More than a million people. The Mexican community of the Texan city and the team’s fans who reside in Mexico they wanted to find an idol in the squad. And the synthesis between putting together a winning team and boosting business with Mexico and Latin America has name and surname: Hector Herrera.
The signing of Herrera, a gold mine for Houston
The signing of Herrera, a gold mine for Houston
A few hours after the signing of the Mexican midfielder was announced, the mail from the business department of the Houston was filled with new sponsorship proposals. Closed doors that suddenly open to join the portfolio of sponsors of the Dynamowhich includes rum companies from Nicaragua or energy drinks.
“The Mexican market is very important. Herrera was the type of signing I wanted when I took over, I wanted to enter the Mexican market,” he says. Onstad in an interview with EFE.
“A couple of glasses of wine” and a nice dinner were enough to seal the deal with Gabriel Moraes, the historical representative of Hector Herrera. The perfect bridge between Houston and Mexico.
“The representative of Hector told us that they were interested in some clubs in the MLS, in some cities. He told me ‘yes Houston were one of them, would you be interested?’ And before closing the call we had it clear. We said ‘let’s talk about it internally’. We knew that you had to go to the property and say that it was a great investment. We are lucky to have an owner who immediately recognized the opportunity, and he told us that he would give us whatever support we needed and that he was happy to work with us.” Onstad.
COMMITMENT AND SERIOUSNESS
The CEO highlighted the commitment and seriousness shown Herrerawhose name already benefits the Texan club.
“We have weekly meetings with the business department and we talk about sponsors. There are companies that wrote to us, collaboration proposals that didn’t exist before and now maybe they do. Hector He is influencing our path and as soon as he gets here, when they meet the player and the human being, they will discover a partner, a born winner, a born leader, great personality, great smile,” he said.
“He has many positive things, on and off the field from a business point of view. It’s not just the project on the field, we know he knows the responsibility he will have representing Houston, he wants to take it on,” he added.
Despite the proximity to Mexico, the Houston Dynamo had not yet had a Mexican reference and the club prepared a careful media campaign to promote their arrival, with the slogan “HH4HTown”.
In addition, while waiting to receive him in July, the club is developing initiatives to boost ticket sales for its matches in the MLS.
Herrera signed a contract with Houston until 2024, with an option for the 2025 season, and will join a Mexican delegation from the MLS in which they stand out Javier “Chicharito” Hernandezat Los Angeles Galaxy; Carlos Vela, at Los Angeles FC; O Carlos Salcedoat Toronto FC.
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