Los colossal data of David Broncano at the beginning of its second week on La 1 confirms that we are facing more of a social phenomenon than a surprising television success. This Monday, The Revolt It was the most watched program, with a 19.5% share, compared to 17% of Pablo Motos, that resists demonstrating the solidity of The AnthillTVE’s success has come, however, in isolation, like an oasis in the middle of a desert of resounding audience failures. Jose Pablo Lopez, Former Director of Contents for the Public Corporation, claims responsibility for the hit but omits his collection of very expensive failures.
The former director of Contents of the Corporation sponsored during his mandate a number of million-dollar projects without audience or quality. He had been silent for several months after the launch of several failed formats that were commissioned during his time as director of Contents of RTVE. The Square of Jordi González, the dance program of Anne Igartuburu, The Iglesias: brothers at workor the Invictus Patricia Conde’s are just some examples of the string of disasters that characterize the poor management of public money carried out by this former director, close to La Moncloa, who was quick to claim his signing of Broncano.
“When we at RTVE considered producing a new prime time access programme for La 1, we did so by trying to combine the two previous factors: original content for audiences who could not find that product on linear television,” detailed over the weekend in the newspaper of José Miguel Contreras, precisely the producer to whom he gave so many programmes when he was in charge at TVE.
It says in The Country The former general director of Telemadrid said that “this leap was a risky bet. At that time many analysts said that young people would not come to La 1 to see Broncano. But the data told us otherwise and a decision had to be made.” López assures that the show is “a social and television phenomenon whose value goes beyond the walls of RTVE and benefits the audiovisual sector. A bet that is getting audiences who had stopped watching it or had hardly ever watched it to return to television. This fact has allowed ‘El Hormiguero’, which is broadcast at a similar time, to continue to collect great data.”
The former general manager of Trece and Telemadrid tries to boast about the signing that has surprised everyone, including TVE and Broncano himself, omitting that the hiring of the comedian could never have happened without the participation of La Moncloa (the previous president opposed it and left feet first), and remains silent about the collection of failed projects that he chained together in less than 2 years as number 2 at RTVE.
José Manuel Pérez Tornero opposed placing a puppet of Contreras-Moncloa and it cost him his job, just as it later cost Elena Sánchez
La Moncloa also appointed him as Director of Contents of the public Corporation despite the reluctance of the previous president, Jose Manuel Perez Tornero, and kept him with the new president Elena Sanchez (which, on account of the controversial signing of Broncano, José Manuel Pérez Tornero denounced José Pablo López’s purchasing policy on TVE: “I understood that the purchase of programs and the selection of producers had to be done in a collegial manner, “We worked as a team, with a serious analysis of the different proposals we received, and with a rigorous study of the production possibilities of RTVE itself,” he said. “I had created a protocol in which, if the purchase proposals were supported by content, the negotiation and closing of the contracts corresponded to the legal services of the company,” he added.
The failures of José Pablo López
La 1 did not get past the undigit despite the fabulous expense and increase in budget with José Pablo López as director of General Contents of RTVE. He arrived in April 2022 and was dismissed last March, with a 9.3% share. And that, thanks to programs that already existed when he arrived or had been purchased and projected previously, such as Masterchef or La Promesa.
La 1 acquired a certain pulse under his management, but it is worth remembering that the public channel in the spring of 2022 was at the worst moment in its history in terms of share, Telecinco was not suffering its worst historical data as it is now. RTVE did not have the resources that have been burned with a cascade of premieres with little success. This past year RTVE had 1.193,9 million euros, which was 8.4% more than in 2022. The Government has contributed to this increase, increased its investment in the public sector by 10.5% in the 2023 election by providing almost half of the budget: 490 million.
La 1 premiered 14 programs so far this season under its management and only 2 reached the house average: the miniseries The law of the sea (which consists of 3 chapters and was broadcast in a single night, with an unaffordable cost to be spent in a single day) and the reality show Bake Off.
On the other hand, failures abounded: The Conqueror of the Caribbean disappointed with 8.8% despite having cost 5.6 million euros, Baila como puedes was an unmitigated failure, The Square Jordi González was removed after 8 deliveries with 6.7%, DCorazon was cut after hovering around 6%; The best in history closed its journey with a very sad 5%, and The Iglesias: brothers The work has failed with great fanfare this past summer; that is without taking into account the controversies that were caused by giving real fortunes to people like Chabeli o Julio Jose Iglesias .
Rush and Jose Pablo Lopez
José Pablo López fired on RTVE the purchase of products from the subsidiary of the Prisa Group, LaCoproductora, which he pocketed 5.5 million euros for signing a nostalgic space of discreet workmanship, TV days. The director of LaCoproductora is the Sanchista advisor Jose Miguel Contreras, director of the same Prisa Group who opens his doors to José Pablo López so that he can tell of his successes (Moncloa’s idea) but ignore his failures: everything stays in-house.
But the Broncano effect has not yet favoured its colleagues at RTVE, which has sunk in prime time, and it does not seem to achieve the objective devised by Pedro Sánchez of weakening Pablo Motos. The extraordinary performance of The Revolt David Broncano’s performance is not doing anything to his colleagues on the grid. José Pablo López knows that one of the missions of the programs access prime time is to raise the numbers in favor of the spaces that are broadcast later. And we are not referring to the jewel in TVE’s crown, Masterchef celebrity, which was already effective before.
The type of audience that consumes Broncano, with more pull in the young audience, clashes with the aging target that consumes RTVE. The public Corporation only shows itself competitive in prime time with cooking talent. Tuesday’s cinema (6.1% last day) or the premiere of The Morancos Route (which landed with 7.4%) show that the Broncano effect has not spread to the La 1 schedule, which has started the season on a good note thanks not only to the comedian’s success but also to the crisis that Telecinco is suffering.
La 1 loses 8 tenths compared to September 2023, despite Broncano
Los historic lows for the Mediaset España channel Since Alessandro Salem assumed the role of CEO, they favor La 1, which despite Broncano aims a drop of 8 tenths compared to September 2023. The Revolt It doesn’t attract an audience and the audience leaves when Broncano ends. Therefore, it is not enough to guarantee that La 1 reaches 10% share. At the moment, RTVE does not have much hope for several of the products they have reserved for the prime time. The fiction series Abogadas arrives, based on the lives of Manuela Carmena or Cristina Almeida, Two of the main characters visited Broncano on Monday without knowing when the series begins.
It will return to the public José Mota Live Show, which will premiere its second season after recording some tidy data in the summer of 2023; or the political debate 59 seconds, with Gemma Nierga, who wants to spice up the political anger with social issues or humor. There are more hopes placed on the talent show coplero She sings well, which will be presented by Rocío Muñoz and will feature Maria del Monte as a star member of the jury. Outside of prime time, La 1 does score decent figures in its daily programming thanks to formats such as The time of La 1, of Silvia Intxaurrondo, The Promise, The Hunter, Here the land o The Modern. The daily soap opera will be added to them Wild Valley, which will be the third daily piece of local fiction to be broadcast on the public channel.
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