The Fiorentina presented this Friday, Florentine New Year’s Day, the new coat of arms that it will wear from the next campaign, more simplified but in line with the current one.
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The traditional lily is kept at the top
The ‘Fiore‘ change of shield for 2023. The club revealed what the new team shield will be for next season, in which the traditional lily is maintained at the top: “A modernized lily, red as red is the lily of Florence” , explained the club ‘viola’ in a statement.
At the bottom, the purple V-shaped triangle is maintained, although much shorter, modernized to adapt to the digital world.
“The new shape enhances the angular and unmistakable structure that has always distinguished the club’s brands and optimizes performance in digital environments that today require great visibility in increasingly reduced spaces, as well as the maximum simplification of colours, writing and shapes. “.