Fernando Alonso has become the protagonist of the new Formula 1 season and this time at the hands of Aston Martin. A great challenge for the 41-year-old Asturian who already has a career spanning 20 years, he has been on the podium a hundred times and has been crowned two-time world champion.
Also read: The four million euro yacht in which Fernando Alonso spends his first summer with his journalist girlfriend
His professional success has also made him a money maker. According to Forbesthe fortune of the Asturian is the second largest of Spanish athletes: 225 million euros. Rafael Nadal ranks first with 250 million.
Within the world of Formula 1, he has been the third highest paid driver in the history of the sport. It is estimated that he has earned 407 million euros, despite the time without victories and only behind Lewis Hamilton (435 million euros) and Michael Schumacher (413 million euros). Outside the circuits, Alonso has found several businesses in which to invest all this money.
Karting school and museum
In his homeland he located his center of activities in 2015 by creating the go-kart circuit that bears his name. There, various activities, competitions, driving or road safety courses are held. Next to it is the Fernando Alonso Museum. The 95,000 square meter complex receives a multitude of visits on a daily basis.
Kimoa, her own clothing brand
Apart from the world of the wheel, the legendary pilot also explores in fashion. Alonso created the firm Kimoa in March 2017, a sports clothing and accessories brand based in Madrid. According to Business Book GP, Kimoa was part of the agreement that Alonso would have established in his professional contract with McLaren and for which he received 12 million as a driver in a deal that would include 20 million for the presence of Kimoa on the rear wing of the F1 car. Kimoa is already sold in more than 150 countries. This year, Alonso has presented a new collection, designed by Kimoa and Aston Martin, his new team.
A14 Management
The athlete has also invested in a representation agency for young pilots. A14 Management is based on the philosophy that “there is more than one way to get to the top of the mountain”, and seeks to inspire and support promising youngsters who want to follow in the footsteps of Fernando Alonso.
Los eSports
Fernando is no stranger to the virtual universe either. For this reason, he embarked in 2017 on an adventure as the owner of an eSports team, FA Racing Logitech. “We want to compete in all virtual races. eSports are the future,” Alonso said at the presentation.
advertising contracts
Like most elite athletes, the man from Oviedo has signed million-dollar contracts with numerous brands: Adidas, Fiat, ING Direct, Banco Santander, Viceroy, Movistar, Vodafone, RAW SuperDrink, EMCJet, Citi, Mapfre, Verti, Bang Olufsen, Castrol and even from the F1 video game for PlayStation 2.
triumph in love
Competitions, business and money aside, Fernando Alonso also triumphs in love. He wants more than a year and a half, he shares his life with the Austrian journalist Andrea Schlager. Andrea regularly covers the Formula 1 and Moto GP world championships for the Austrian television, ServusTV. As the communicator that she is, on social networks she shares all the happy moments she spends with her boyfriend, from dinners or trips, to nice words like the congratulations she published on the pilot’s birthday: “The first of many adventures together. Thank you for being in my life, my love. Congratulations.”
