MADRID, 9 Nov. (EUROPA PRESS) –
Tennis fans will have the opportunity to send messages of support to their favorite team during the Davis Cup Finals that will be held from November 25 to December 5 thanks to the ‘World of Fans’ initiative launched this Tuesday by Rakuten Group and Kosmos Tennis.
As reported by the tournament organization, fans can send their messages from now until December 5 to ‘https://rakutenfans.com/’, which will be printed on tennis balls and canvases to create 19 artistic samples unique, one for each team and one ‘extra’, spread over the Madrid Arena in Madrid, the Olympiahalle in Innsbruck (Austria) and the Pala Alpitour in Turin (Italy), the three venues for these Finals.
The displays will be installed at the venues where each national team plays in the Group Phase of the tournament, ensuring that all of them have the opportunity to see the messages from the fans first-hand.
Each exhibition represents a national team in the final phase, with a special exhibition dedicated to all fans at the Madrid Arena, and the designs have been inspired by the important moments that each country has experienced on their way to this final phase.
There will also be a nineteenth show that will honor the fans and tennis community around the world who have supported the Davis Cup and their favorite teams throughout the years, especially in the difficult moments they have faced in the past. last two.
In this sense, fans will have the opportunity to continue sending messages of support, to be included in this nineteenth installation, even during the last week of the tournament, both through the website and in the Rakuten Fan Zone installed in the Madrid Arena. .
“In a historic tournament of teams like Davis, the support of the fans is key. The pandemic has highlighted the increasing importance of involving fans not only in the stadium, but around the world. With the World Cup of Fans, we launched a platform for them to show their support so that players can experience it first hand, even when fans are half a world away, “said Rahul Kadavakolu, Director of Marketing and Global Brand, Rakuten Group.
For his part, Enric Rojas, CEO of Kosmos Tennis, recalled that the fans of this competition “are very important” for its success. “His passion for cheering the players is unique and there is no other tournament in which they are so intense, so colorful and so fun,” he remarked on a campaign “to reinforce their role and prominence.”