Estrella Damm, Global Partner del FC Barcelonapresents “The Hamelins”the brand’s new campaign that invites us to once again enjoy the spectacle of the best Barça game, the one that excites us and makes us vibrate season after season.
Starring David Menendez, Julia Lara, Javier Prince, Paula Guerra and Ferran Fernándezand directed by Oriol Villarthe story told by “Els Hamelins” is inspired by the German fable “The Pied Piper of Hamelin”, in which a young musician was capable of captivating anyone who wanted to just with the hypnotic notes of the flute he played.
In the new campaign Estrella Dammthe flutist is a young mechanic, and the notes of the flute, a speech full of passion, enthusiasm and optimism for the new era of the Club and for the spectacle that its players will offer on the playing fields.
A campaign that speaks of values such as effort, ambition, humility and a job well done. Values that represent the essence of Barça since his birth 122 years ago, and which he shares with Estrella Dammthe beer born in Barcelona in 1876 by the young Alsatian brewmaster August Kuentzmann Damm.
Since its origins more than 145 years ago, Estrella Damm has been linked to the world of sport, and for more than 40 years the brand has accompanied FC Barcelona in the main moments of its history
And it is that since its origins more than 145 years ago, Estrella Damm has been linked to the world of sport, and for more than 40 years the brand has accompanied FC Barcelona in the main moments of its history. Both centuries-old institutions have carried out numerous joint actions with which they have approached the culé fans, sharing with them all the milestones and titles achieved by Barça and its players year after year.
“Els Hamelins” can be seen from today on social networks and on the Estrella Damm website, and will be active in digital media and Catalan television throughout the month of March.