In a turn that, in reality, is not unexpected for the fashion world, Donatella Versace has decided to leave her position as creative director of the iconic Versace brand. Through an official statement issued by the firm, the designer reveals her decision to close this chapter, which began more than two decades ago, after the murder of her brother Gianni in 1997.
“Today marks a milestone in the history of the Versace brand, since one of the most influential figures in modern fashion, Donatella Versace, has decided to retire from her role as creative director. After years of dedication, passion and hard work, Donatella feels that the time has come to give way to a new generation that takes the brand to the future. We deeply appreciate her unique vision and the legacy that she has left.” iconic brand.
Donatella Versace will assume the role of Chief Brand Ambassador. In her new role, Ms. Versace will dedicate herself to the support of Versace’s philanthropic and charitable endeavors and will remain an advocate for the brand globally.
Portrait by Mert Alas & Marcus Piggott pic.twitter.com/u1T9vsJPZ5
— VERSACE (@Versace) March 13, 2025
This change has not been entirely unexpected for information that already saw the light last week, when it was learned that the Italian Fashion Group was in advanced negotiations to acquire Versace, the luxury firm currently in the hands of the American conglomerate Capri Holdings. According to sources consulted by Bloomberg, The operation could be closed this month for a value close to 1,500 million eurosprovided that last minute obstacles arise.
Donatella, who was a fundamental piece in the transformation of Versace into a global luxury and style emblem, expresses his gratitude and pride for the achievements. In the statement, he also highlights his confidence in the future of the brand and in his creative team, ensuring that he will always carry his brother Gianni in his heart.
“I leave Versace with a feeling of gratitude, knowing that I have fulfilled my mission of honoring my brother’s vision and bringing the brand to new heights. I am excited about what is coming, but I will always remember these years with love and dedication,” continues the former creative director.
The news has caused shock in the fashion industry, but has also opened a new chapter for Versace, which, according to the statement, is looking for an evolution while maintaining its fundamental values of luxury and boldness.
Donatella’s ‘substitute’
The person who will occupy the position of creative director is Dario Vitale (47 years). The designer was, until the end of January, the Director of Design and Miu Miu brand image director, and his name already sounded among the candidates to hold the position of Donatella.
“I feel truly honored to join Versace as creative director and to be part of this special and powerful luxury fashion house that Gianni and Donatella created. The Versace house has a unique heritage that covers decades and has marked the history of fashion. I want to express my sincere thanks to Donatella for his trust in me and for his tireless dedication to the extraordinary brand that is today a privilege. From Versace and its global impact through my vision, experience and dedication, “he explains.
