It is the mega fair of tourism fairs. FITUR cannot be compared to anything. It is a planet within IFEMA. The Kings Felipe VI y Joy have inaugurated the 44th edition of this world-renowned event for the travel sector. It was this Wednesday morning, January 24th. The Madrid exhibition center opens 9 pavilions to 152 countries with 96 representations of destinations and more than 806 stands.
I attend an opening day, frenetic and competitive, that always leaves the bar very high. However, every year it reinvents itself and surpasses itself. This year it's time to talk about sustainability. It is the nuclear axis of FITUR 2024. The travel sector is in full transmutation driven by global green awareness and the health of the planet. Therefore, I thought that, speaking of the environment, nothing is more environmental than the color green. What look would Mrs. Letizia choose to inaugurate the sustainable tourism and eco-responsible travel fair? Green is a symbol of this awareness. But no, his option has been another.
Surprise, surprise. Letizia has chosen a very discreet black and white outfit with a lady's shirt with pleated details on the front and a romantic lady's collar with ruffles and three decorative buttons. It was combined with a high-gloss effect pleated culotte.
Don Felipe and Doña Letizia have started their journey through FITUR 2024 in Iryo. The tour began at 10:30 in the morning. The media were waiting at the first information point, right in front of the Iberia space. Accompanying Her Majesties was the president of the Community of Madrid, Isabel Díaz Ayuso, with a very studied look of an asymmetrical top and aqua green flared pants; and the Minister of Tourism, Jordi Hereu.
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