Mediaset’s last desperate move to try to take a breather in its serious audience crisis has not given good results. 25 wordsthe contest that presents Christian Galvez and that covered the hole of the Deluxe this Saturday, he had to settle for the single digit (8%) and 984,000 viewers.
Also read: ‘Nightmare in El Paraíso’ also falls below 10%: TVE leaves the Telecinco reality show hurt with its new contest
The change in the grid of the Fuencarral chain was even worse. The Deluxe it achieved at least 12.8% last week in the same time slot, that is, Gálvez subtracted 4.8 points from them on January 21.
The offer most viewed by the audience was the film A life ahead, starring Robert Redford, Jennifer López and Morgan Freeman, on La 1. The public channel channel achieved an 11.8% share and 1,485,000 viewers. Antena 3 took second place with Thief’s Game: The Perfect Heist, which scored 10.5% and 1,199,000 viewers. Telecinco was defeated in the third option and without the million viewers.
The chain commanded by Paolo Vasile did not generate interest on Friday with the polygraph of Kiko Hernandez and his controversial war against Gustavothe driver and right hand of Maria Teresa Campos. The challenge of Antena 3, with an 18.2% share of the screen, crushed Deluxe Fridaywhich did not reach 12%. The Deluxe tried it on friday after the end of Mediafest, which did not even reach 10% on average in its ten deliveries. is being a disastrous start to the year for Telecinco with serious difficulties to exceed 10%, compared to a solid 14% of Antena 3 and with La 1 hot on their heels by only one point.